AB Tasty

05/02/2024

Cheers to Change 🥂

Good things happen to those who change. And that’s exactly what we did.

Change is what propels us towards progress.
Change is how we find our better.
Change is how we dare to go further.

One thing hasn’t changed – and that's our relationship with our clients. Our new brand platform reflects how we partner with our clients and work together to help them reach their better with a team of AB Tasty experts who put customers first at every step.

Today, we’re thrilled to share our new brand identity with you. We’re stepping into a new era that better aligns our forever commitment to “trial and better” with our position in the market as a partner that helps brands push ideas even further. ⚡💙

We want to give a HUGE thank you to Ragged Edge who made our brand refresh into a reality 💙

We also want to say another heartfelt thank you to everyone who contributed to this remarkable journey. Particularly, our fantastic clients and our amazing marketing team. ⚡

Cheers to the next chapter! 🚀

27/07/2022

Let’s get down to business: What are 𝘺𝘰𝘶 doing to leverage your data to provide personalized experiences for your users? 🧐

Follow the example of the global beauty brand Clarins, a leader in "wow" brand experiences and customer engagement.

Discover their key to building millions of personalized customer experiences in our latest case study!

Read it now! 👉 http://bit.ly/3xzJqyh

Get an inside look at how Clarins scaled their global e-commerce through agile experimentation in our latest customer success story.

22/06/2022

“You cannot measure the influence of experimentation towards your company's culture and how big and…sustaining this effect will be. It may be 10 times more important than the actual uplift you create.”
– André Morys, CEO and founder of konversionsKRAFT

André Morys visualizes experimentation as an iceberg: while the tip of the iceberg represents the metrics that are measurable, there are still many important factors below the surface that are difficult to assess … As a result, many companies underestimate the value of experimentation.

Discover why a shift in culture, agility and inventiveness is 𝗺𝗼𝗿𝗲 𝗽𝗼𝘄𝗲𝗿𝗳𝘂𝗹 𝘁𝗵𝗮𝗻 𝗮𝗻 𝗶𝗺𝗽𝗿𝗼𝘃𝗲𝗺𝗲𝗻𝘁 𝗶𝗻 𝗺𝗲𝘁𝗿𝗶𝗰𝘀 in the latest episode of our podcast, the “1000 Experiments Club”! 🚀

🎧 The “1000 Experiments Club” is now streaming on your favorite audio platforms like Spotify, Apple and Google Podcasts.

🎙️ Listen to all the episodes here: bit.ly/3FD3Rwi

21/06/2022

When it comes to identifying exactly which experience is best suited for each customer –and in which country– stuff gets real! Real complicated, that is. 🤨

Take a page out of Clarins’ playbook and discover how their team built high-impact growth strategies — and sidestep low-performing actions — by embedding experimentation into their DNA in our new case study.

Read it now! 👉 bit.ly/3xzJqyh

20/06/2022

The results are in! What 𝘤𝘢𝘯 be gained from losses and flat tests in post-test analysis? 🤫

Here to answer is Jeremy Epperson, chief growth officer at ConversionAdvocates, in the latest episode of our podcast the “1000 Experiments Club.”

Join Marylin Montoya as they discuss the utility of all test results (whether they’re a win, a loss or flat ones) and how savvy experimenters can use them as indicators for how testing should evolve.

🎧 The “1000 Experiments Club” is now streaming on your favorite audio platforms like Spotify, Apple and Google Podcasts.

🎙️ Listen to all the episodes here:
bit.ly/3FD3Rwi

19/06/2022

Your teams probably have a lot of ideas … that don’t always pan out.

And why waste time implementing something you’re unsure of when we can help you identify and launch the winning ideas? 😉

At AB Tasty, our mission is to empower marketing, product and tech teams to continuously test, validate and launch their ideas so companies can accelerate time to market with increased efficiency and minimized risk.

Let your good ideas take flight with AB Tasty! 😎

14/06/2022

In the world of experimentation, how can internal teams that span across the globe collaborate effectively? 🤨

The global beauty brand Clarins has long been a reference for the spectacular personalized experiences they create for their clients across all touchpoints.

By crafting an environment of collaboration between different countries and teams, they can effectively share best practices and learn from each others’ successes and failures. This also allows them to:
ㅤ⭐ Scale experiments across regions;
ㅤ⭐ Easily duplicate their experiments in a matter of minutes;
ㅤ⭐ Focus more on scaling processes, eliminating complexities and gaining resource efficiency.

Read the case study now 👉 bit.ly/3xzJqyh

14/06/2022

Let’s face it: Leveraging your data to provide personalized online experiences can be a bit more intimidating than some would like to admit. 😅

If you’re searching for inspiration, take a page from Clarins’ playbook. They have long been a leader in digital transformation, crafting a consistent digital experience for their customers. 🚀

We chatted with Clarins’ digital customer experience experts Stephanie Gaspar and Ryma Ziani on creating a global roadmap and encouraging teams to share best practices to learn from each others’ successes and failures.

Discover how Clarins has unlocked the power of personalization and gamification in our new case study.

Read it now! 👉 bit.ly/3xzJqyh

09/06/2022

Jeremy Epperson has unveiled the one question that’s key to creating the right growth strategy for your business. 🤫

Short on time but still want to be in the know?

Check out our blog post where we highlight the 3 key takeaways from our chat with the chief growth officer at ConversionAdvocates!

🎧 The “1000 Experiments Club” is now streaming on your favorite audio platforms like Spotify, Apple and Google Podcasts.

🎙️ Listen to all the episodes here: https://bit.ly/3aFreKj

Discover three of the key takeaways from our interview with Jeremy Epperson, the chief growth officer at ConversionAdvocates.