14/02/2026
VML Future 100: 2026 — London.
Lisia was selected in Retail: Living Loyalty, and we flew from Milan to be in the room where the next signals are forming. The takeaway wasn’t “a trend.” It was a reframing: loyalty is shifting from rewarding what we buy to rewarding how we live habits that compound into wellbeing, purpose, and measurable impact.
We’re building Lisia as a founding community, not as an audience. City by city, we’re opening small circles of early members to co-create the challenges, the rewards, and the rituals that make sustainable habits actually stick.
If you want in, comment your city + “LISIA” and I’ll send the link. Where are you joining from?
CommunityBuilding BehaviorDesign SustainableLifestyle Lisia