12/06/2026
Recently, I've had the pleasure to start developing the brand identity for Loam & Roam, an outdoor-inspired apparel brand built around exploration, movement, and connection with nature.
The challenge was to create a visual identity that felt both modern and timeless while remaining versatile across apparel and accessories.
The solution centred around a custom brand mark inspired by terrain, movement, and the freedom to roam. The identity was supported by a clean typographic system and an earthy colour palette designed to reflect the outdoors.
What has been done:
• Brand Strategy
• Logo Design
• Visual Identity System
• Typography Selection
• Apparel Applications
• Merchandise Concepts
• Digital Mockups
The visual identity was designed to scale across:
• T-shirts
• Headwear
• Water bottles and much more
The tagline:
• Dressed to Roam
There is still alot of work to be done but im pretty stoked with the results so far....
The next stage:
• A website
• Etsy shop/Printful
• Social media
• To collaborate on 3 t-shirt designs for their first drop
