Made By Factory

06/03/2026

Even if you don’t do it yourself, we think you savvy business owners need to know a little about advertising with Google so you don’t pour your hard-earned cash down the drain. We’ve seen it happen, and it makes us sad.
https://loom.ly/lci-Fpg

So How Do Google Ads Work? Dive into the world of Google Ads and understand how they work. Discover the magic formulas for high-performance advertising on Google Search.

05/03/2026

New AI tools arrive every week, Google seems to change the goalposts every few months, and social channels rise and fall. Threads? Bluesky? and that invites only one, where everyone was talking like an old chatroom. Clubhouse, was it? It’s a constant question of “should I be on it?
https://loom.ly/7c2R31o

04/03/2026

You never really complete search engine optimisation. It’s a rolling process that you will continually need to dip into, evolve, and grow. There is always more to be done. Here are 36 more things to think about to add to your stress levels.
https://loom.ly/-sQNS5g

In A World Where Everyone And Their Aunt Thinks They’re An Expert, It Can Be Easy To Get Sucked Into Common Seo Myths That Sound Too Good To Be True.

03/03/2026

If you want your site to appear in search results, it needs to be indexed. What does that even mean? we take time out of our day to explain.
https://loom.ly/AVxPL64

How Often Does Google Crawl A Site? Get insights into how frequently Google crawls websites. Understand the Google web crawler and its impact on your site's visibility.

02/03/2026

As a former Googler, I had months of intense training and exams before I could even touch a client’s ad account. After several years there before running my own agency, I learned new tricks every day, and I still do.
https://loom.ly/CeNGJu4

A comprehensive guide to the benefits of digital marketing by former Googler Ben Tennant. co founder of Manchester Digital Agency Made By Factory.

01/03/2026

People still ask us, “Is WordPress good for SEO”? A quick Google search might say 'mostly'. But WordPress in itself doesn’t do anything to help SEO: it’s all down to correct configuration and technical know-how. Here's our tips in 2026.
https://loom.ly/OoMRItE

Get WordPress SEO Right - Optimize your WordPress site for search engines. Follow our expert guide to implement effective technical and on-page SEO strategies.

20/02/2026

AI can help, but it shouldn’t write your client’s case study about turbine parts.

The process of writing should be:
Audit → Automate → Humanise.
Think of it like a junior copywriter.

Use AI for first drafts, data crunching, and personalisation, then hand it to a human who knows your product and your customer.

AI should make your team faster, not blander. Keep your tone, keep your expertise, and let the tech do the legwork.
We can help with a content workflow designed for visibility on search engines, including modern zero click results.
Learn more:

https://loom.ly/I15cL7A

Google Gemini is changing search. Learn how AI overviews and AI mode impact SEO, search results, and what businesses must do to stay visible.

19/02/2026

💡 Worried About AI? Here's Why Human Marketing Still Wins

AI can write copy. It can’t understand people. It doesn't have a soul.

Forrester reckons that B2B firms will lose over £10 billion next year through unguided AI use.
Because it’s not the tech, it’s the lack of governance.

Our take?
AI is brilliant for draft work, data crunching, structure and bouncing ideas off, but it still needs a human layer. It needs someone to sense-check, add context, and ensure it’s connecting on some level. It's almost arrogant to assume someone wants to read words you couldn't even be bothered to write.

If you’re using AI in your marketing, it can save you time but set some simple rules:

Fact-check your work
Make sure it's human
Would you want to read it yourself?

Speak to us about how we leverage tech to help with your marketing but don't lose our human touch!
https://loom.ly/xZM5-WI

18/02/2026

UK manufacturing output’s finally back in the black (PMI 51.2). Feels good, doesn’t it?
But before you start celebrating, costs are up, order books are thin, and margins are still fragile.
That’s why every marketing pound needs to work harder right now.

If you’re running Google Ads, start with this 3-minute tidy-up:

1️⃣ Pause anything that’s not converting.
2️⃣ Fix your tracking leaks (you’d be amazed how common they are).
3️⃣ Reinvest into high-intent keywords.

Little tweaks, big difference.

https://loom.ly/AV0bMXk

Learn the essentials of PPC advertising, how it works, and tips for setting up a successful campaign to boost your business online.

13/02/2026

Clicks are easy. Profit’s harder.
If materials and energy costs are eating your margins, your ads need to earn their keep.
Here’s what we’re seeing work:

- Bid toward value, not just volume.
- Exclude low-margin queries that don’t turn into work.
- Keep your landing pages laser-specific to each offer.

Go for small improvements. A 1% lift in conversion or a £1 drop in CPC can add up to real profit protection.
Stop chasing vanity metrics and start tracking what matters.
Our Google campaigns are run by ex-Googlers who know their stuff.

https://loom.ly/UNDQ0PU

12/02/2026

B2B buyers now shortlist 1–3 suppliers before they ever speak to you.
If you’re not one of them, it’s probably your website.
Buyers look for three things:

1. Clarity: plain pages that explain what you do, fast.
2. Proof: proper case studies and testimonials.
3. Speed: because no one waits 8 seconds for a page to load

You don’t always need more traffic, just to stop wasting the traffic you already have.
Want a free audit? Give us a shout
https://loom.ly/NkH6xTo

10/02/2026

🧱 2. Construction’s tough, so your marketing can’t be wasteful

Construction firms are under pressure. Projects are delayed, costs are up, and every lead feels harder to win.
Cutting marketing looks tempting, but it’s usually what keeps the lights on.

Here's what we focus on

Visually stunning sites that load fast and show proof of work.
Local PPC campaigns that get in front of buyers in your area.
SEO tidy-up so you’re actually findable. A few technical errors can cost you thousands of eyes.

Small, focused actions now will protect your pipeline later.
If you’re firefighting cash flow, start with clarity, not “content calendars.”

https://loom.ly/xZM5-WI

Made By Factory is a Manchester-based web design, SEO and PPC agency. We design and build lead-focused websites, then support them with search and campaigns for B2B, construction, manufacturing, ecommerce and service brands.