06/05/2026
There’s a lot of noise at the moment around AI and its rise to 'take over the planet'.
Whether it’s conversations about it taking jobs, or calling people out for being “lazy” for using it, it seems like everyone has an opinion.
In marketing, especially, AI is being used more and more for content creation. And honestly, of course we use it too. In dribs and drabs, where it makes sense. For time saving, sense checking, workflow etc. It’s a great tool when it’s used properly, by real people who understand what they’re doing.
However, the key point being that it’s a tool. Not a replacement.
AI can help with ideas, it can speed things up, and it can support the process. You could even task AI into creating all your content and scheduling it and bypassing someone like me. But it doesn’t understand your business. It doesn’t know your customers, your tone of voice, or the day-to-day reality of what you do.
That’s where working with a real person still matters. At Lemon Tree Social, we don’t just sit behind a screen scheduling posts. We become part of your business and part of your team. We’ll come on site if needed, sit in on meetings, get involved in conversations, and properly understand what’s going on behind the scenes - that's what we love to do!
That means when we create content, it actually reflects you — not something generic, its real!
And in a world where more and more content is being generated in seconds, people can tell the difference. And we do really believe that genuine businesses and content is what actually stands out.
AI isn’t the problem. When used properly, it’s a powerful tool to support pretty much any business or business person.
But the real value will always come from the people behind it.
Thats what we think!🍋💛
