27/07/2024
I recently design a logo and business card for Greg. Here, he has used my business card design and resized it for simple vehicle graphics. Significant upscaling and no lack of clarity in detail. 👌
✅️Here is some information about logo designing and important details to consider when you're having a logo created.✅️
If your logo vision is simple or you're leaving it to the designer to guide you, a simple, shapes based design can be made in illustrator meaning the logo can be saved as a vector and can be resized way way larger without pixilating and effecting the print quality.
Most designers would likely choose to develop your logo this way. Simple but memorable with a hint towards the business type.
However, if you have a very specific design in mind which is less 'typical', you CAN also create a very detailed design, with a lot of elements, gradients and artistic detail. This method is also totally fine but does present some restrictions worth considering.
This type of design would likely be developed in photoshop. You end up with a lovely detailed logo but with restrictions regarding resizing. Upscaling bigger than the original file size is less feasible to do effectively and without pixilation using this method.
If you may want to print your logo bigger than say an A4 size at any point, it's worth considering a less detailed design that can be made as a vector. If about A4 is fine for all printing desires, then there's no issue in having a logo produced using photoshop with lotsbof detail and having rasterised logo files.
👉I thought I'd share those tips as its something I have to explain a lot when people contact with very specific ideas about how they want their logo to look.
Always make sure the designer knows what you want to use your logo for and do listen to their advise when trying to make your vision a reality.
Hope that is interesting and useful information. 🙏😊
