25/08/2026
Why AI won’t fix broken processes
I've written a piece on AI for Wholesale Manager in the special reports section.
Hopefully I've got the balance right, how AI works and how it can be used in your business.
It can be tricky getting that balance right, especially when you are the type of person that really likes to geek out on the tech behind the solution.
I've delved into where AI works best and where is it is unruly or rambunctious (I just love that word!).
You see, sometimes AI is the best tool for the job and sometimes, well, sometimes it really is just an expensive toy.
You need to choose wisely and I'm seeing a lot of hype about AI here on LinkedIn. If someone is telling you that you need to completely convert your workflows to AI and is selling you the moon on a stick, take beat.
You know your business, now you need to get to know the flaws in your system, you know, the ones that just aren't top of your priority list, or even the ones that you have just had to put up with.
Those are the areas where you need to focus on.
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Turn Ltd.
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