Clare Butler

Clare is an experienced Squarespace designer & SEO strategist helping solopreneurs and micro-businesses launch a beautiful, SEO-friendly website.

Clare serves small businesses in Suffolk, the UK and worldwide with professional web design and SEO services.

27/01/2026

✨ Website in a Week - Client Launch ✨

Last week’s Website in a Week client was Karina Davis Counselling 🤍

Karina wanted a website that felt calming, friendly and trustworthy - so potential clients feel welcomed and reassured from the moment they arrive.

We went with a soft, grounded palette and carefully chosen stock imagery to complement the design and reflect the nature of her work.

Her 5-page site kicked off on Monday and wrapped up on Friday, so she’s now ready to launch and start promoting her new counselling practice with confidence.

These are some of my favourite projects to work on. We collaborate closely over one dedicated week, which means no long, drawn-out timelines or endless back and forth. It’s a really focused, supportive way to create a website, and I love the results it produces.

If you’re in the wellness space or run a boutique small business and need a website, feel free to message me to book a free discovery call.

I’m currently booking March and April 🌿

10/01/2026

The other day, I took a moment to read through some of my Google reviews, and what really struck me wasn’t just the kind words, but a pattern running through them.

A few people talked about how I understood what they were trying to achieve, even when their ideas were still a little fuzzy. How I could take an initial thought, ask the right questions, sometimes gently challenge the brief, and help shape something they hadn’t quite imagined yet, but ended up feeling really delighted by.

Reading that made me pause, because that’s exactly how I believe good web design should work.

It reminded me of when I renovated my house years ago.

My living room had an old wooden floor that I didn’t love, so I decided to carpet over it. I hired a fitter, the carpet went down - all seemed fine.

But a week later, I started noticing the lines of the wooden boards showing through the carpet underneath. It really bothered me. Instead of a smooth, cosy carpet, I had ridges everywhere.

And for someone with borderline OCD tendencies, this was only ever going to end one way... removing all the furniture, taking up the carpet and underlay, ripping up the floorboards, and laying a proper solid base.

What stayed with me wasn't just the frustration - it was the realisation that I didn't know what I didn't know. And the fitter who laid it? He hadn't said anything.

Looking back, years of experience should have told him this was a terrible base for a smooth carpet - something he could have mentioned to save me a whole lot of hassle!

That moment has always stuck with me.

Because whether it’s floors or websites, hiring an expert isn’t just about carrying out instructions. It’s about understanding the bigger picture, the end goal - and having the care and confidence to say sometimes, "here’s what I’d suggest".

That's what separates good web design from just... design.

A website isn't just a pretty online thing. It's structure, strategy, messaging and positioning - and it's the thinking underneath that makes the difference. ✨

03/01/2026

Are you ever thinking, my homepage isn’t quite right… but I can’t put my finger on why?

Is it converting? Are people actually getting in touch?

Most people land on a homepage with a mix of curiosity and uncertainty. Sometimes they’re just looking around. Other times they’re closer to making a decision. Either way, they’re trying to work things out quickly - who you are, what you offer, and whether this feels like a good fit.

When a homepage makes that easy, people tend to relax. Clear information, visible experience, and a few reassuring signals help someone feel they’re in safe hands. And from there, getting in touch feels much easier.

As we move into 2026, your digital presence needs to quietly show that you know what you’re doing - that you’ve got the experience and skills to deliver, and that you’re someone people can feel comfortable choosing.

What’s reassuring is that these same things matter from an SEO point of view too. When your homepage works well for people, it usually works better for search too.

👉 If you have a Squarespace website and want to give your homepage a little love, I offer VIP Days for refreshes, Websites in a Week for new sites, and SEO Foundations for when you want your website to work a bit harder behind the scenes.

✉️ You’re very welcome to DM me if you’d like to chat it through.

Address

Woodbridge

Website

http://www.clarebutler.co/

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