Square Peg Design

11/03/2016

Posters for the SSAFA Summer Fete

18/01/2016

A new year and lots of new businesses for 2016. Well, the first thing you need is a good logo. We can help with this!

So what makes a good logo?

A good logo is distinctive, appropriate, practical, graphic, simple in form and conveys an intended message.

There are five principles that you should follow to ensure that this is so…

An effective logo is:
Simple
Memorable
Timeless
Versatile
Appropriate

1. Simple

A simple logo design allows for easy recognition and allows the logo to be versatile & memorable. Good logos feature something unique without being overdrawn.

2. Memorable

Following closely behind the principle of simplicity, is that of memorability. An effective logo design should be memorable and this is achieved by having a simple, yet, appropriate logo.

3. Timeless

An effective logo should be timeless – that is, it will endure the ages. Will the logo still be effective in 10, 20, 50 years?

4. Versatile

An effective logo should be able to work across a variety of mediums and applications. The logo should be functional. For this reason a logo should be designed in vector format, to ensure that it can be scaled to any size. The logo should be able to work both in horizontal and vertical formats.

Ask yourself; is a logo still effective if:
Printed in one colour?
Printed on the something the size of a postage stamp?
Printed on something as large as a billboard?
Printed in reverse (ie. light logo on dark background)

5. Appropriate

How you position the logo should be appropriate for its intended purpose. For example, if you are designing a logo for children’s toys store, it would be appropriate to use a childish font & colour scheme. This would not be so appropriate for a law firm.
It is also important to state that that a logo doesn’t need to show what a business sells or offers as a service. ie. Car logos don’t need to show cars, computer logos don’t need to show computers. The Harley Davidson logo isn’t a motorcycle, nor is the Nokia logo a mobile phone. A logo is purely for identification.

What makes a great logo in your opinion?

18/01/2016

18/01/2016

18/01/2016

18/01/2016

14/01/2016

29/10/2014

Stella & Dot Banner
4x2ft PVC Banner with eyelets for hanging
£22 including print and delivery

29/10/2014

Pop up roller banner stand
£90.00 for design, print and delivery.

2m x80cm
Affordable, good quality, printed roller banner stand
Vibrant, full colour, printed graphic panel
Choose a heavy weight PVC , Blockout PET or a Laminated Lightstop panel
Lightweight and easily transportable at just 2.5kg's
Easy-to-use stable roller banner mechanism with two feet
Padded carry case
Despatched from printers the next working day.

19/06/2014

Latest work for Army Welfare Services