ESH gruppa

ESH gruppa We create visual identities and help brands communicate via digital media, print design, environment

24/07/2026

WIP JUN 2026 💻

Every month, we collect random fragments from life at the studio: sketches, references, work in progress, photos, memes, funny chat messages and little moments that usually stay behind the scenes

We’re inspired not only by the final result, but by everything that happens along the way. We genuinely enjoy the process — and wanted to share a piece of it with you ✂️✨✏️

Reel: Mariia Sergeeva | Laponova
Art Direction: Stefan Lashko

Banks not dead🤘A system inspired by living processes Точка БанкWe based Tochka Bank’s HR brand on their main identity, b...
23/07/2026

Banks not dead🤘A system inspired by living processes Точка Банк

We based Tochka Bank’s HR brand on their main identity, but reimagined its key elements and added new tools: new light blue sets HR communications apart from product messaging, ABC Gravity Compressed adds boldness and energy, familiar Tochka Script becomes an outlined accent with an attitude.

We used repetition to give more life to the illustrations. One object becomes many, creating movement and a sense of evolution. This motif runs throughout the identity — even in merch, where multiple tags are used instead of one, turning repetition into a recognizable gesture for the HR brand.

Follow the link in bio for the full case ↑

ESH Gruppa

Branding
Stefan Lashko
Ксения Овчинникова
Senya Afanasyev
варя

Web
violetta postnova
𝔅𝔬𝔯𝔦𝔰 𝔎𝔞𝔟𝔬
Ivan Matskevich

Case Study
Stefan Lashko
Ксения Овчинникова

Ekaterina Rudaya

Photo
IVAN KNYAZEV

Tochka Bank

Ksenia Suvorova
Kristina Potapova
Daria Zasypkina
Ksenia Kalchenko
Denis Tishkov
Dasha Kutsepina
Yana Seskutova
Arseny Lowchy
Eltsik Pogosyan
Maria Dulova
Anastasia Sverchkova
Nadezhda Ivanyan
Ekaterina Yartseva
Margarita Makarevich
Polina Dyakonova
Irina Rodionova
Yana Bryzgalova
Yulia Mikhailova
Alexander Ermakov
Olga Vinogradova

#точкабанк

One identity — different teams Точка БанкTochka Bank works with proffesional from many different fields. To suit each te...
22/07/2026

One identity — different teams Точка Банк

Tochka Bank works with proffesional from many different fields. To suit each team, we designed a flexible system with varying levels of expressiveness: vibrant and dynamic for IT and Sales, calmer and more understated for Support and Legal — all united by a cohesive visual language that feels mature, energetic and confident.

Because your job, your rules.

Follow the link in bio for the full case ↑

ESH Gruppa

Branding
Stefan Lashko
Ксения Овчинникова
Senya Afanasyev
варя

Web
violetta postnova
𝔅𝔬𝔯𝔦𝔰 𝔎𝔞𝔟𝔬
Ivan Matskevich

Case Study
Stefan Lashko
Ксения Овчинникова

Ekaterina Rudaya

Photo
IVAN KNYAZEV

Tochka Bank

Ksenia Suvorova
Kristina Potapova
Daria Zasypkina
Ksenia Kalchenko
Denis Tishkov
Dasha Kutsepina
Yana Seskutova
Arseny Lowchy
Eltsik Pogosyan
Maria Dulova
Anastasia Sverchkova
Nadezhda Ivanyan
Ekaterina Yartseva
Margarita Makarevich
Polina Dyakonova
Irina Rodionova
Yana Bryzgalova
Yulia Mikhailova
Alexander Ermakov
Olga Vinogradova

#точкабанк

Speaking to the right people. A new voice for HR Точка БанкTochka Bank brings together driven professionals who take res...
21/07/2026

Speaking to the right people. A new voice for HR Точка Банк

Tochka Bank brings together driven professionals who take responsibility and improve the company. To help their HR brand reflect this culture and find the right people, we created a visual system, inspired by living processes — elements repeat, overlap, and break out of conventional layouts, leaving room for exploration, and change.

Follow the link in bio for the full case ↑

ESH Gruppa

Branding
Stefan Lashko
Ксения Овчинникова
Senya Afanasyev
варя

Web
violetta postnova
𝔅𝔬𝔯𝔦𝔰 𝔎𝔞𝔟𝔬
Ivan Matskevich

Case Study
Stefan Lashko
Ксения Овчинникова

Ekaterina Rudaya

Photo
IVAN KNYAZEV
Универмаг от Точка Банк

Tochka Bank

Ksenia Suvorova
Kristina Potapova
Daria Zasypkina
Ksenia Kalchenko
Denis Tishkov
Dasha Kutsepina
Yana Seskutova
Arseny Lowchy
Eltsik Pogosyan
Maria Dulova
Anastasia Sverchkova
Nadezhda Ivanyan
Ekaterina Yartseva
Margarita Makarevich
Polina Dyakonova
Irina Rodionova
Yana Bryzgalova
Yulia Mikhailova
Alexander Ermakov
Olga Vinogradova

Tochka Design Team

#точкабанк

We reimagined Samolet’s signature frame element and motion design, transforming them into core elements of the visual id...
01/05/2026

We reimagined Samolet’s signature frame element and motion design, transforming them into core elements of the visual identity. The frame now rotates around a central axis, becoming a visual metaphor for balance and attraction.

This principle shapes the entire system.

In motion, it creates a smooth, continuous flow. In static layouts, a subtle perspective maintains the sense of movement and adds depth.

The frame functions as a container for images and content, helping structure compositions and making the identity instantly recognisable.

Follow the link in bio for the full case ↑

Brand identity update →
Guidelines, icon system and key visuals →
Created with Samolet in-house team

Samolet visual identity refresh 🏠At the core of the identity is the concept of home as the centre of life — a place that...
30/04/2026

Samolet visual identity refresh 🏠

At the core of the identity is the concept of home as the centre of life — a place that draws people, events, and emotions.

The urban block symbol, previously used on its own, is now integrated into the logo. It is placed within a frame that mirrors the shape of the letter «O,» serving as a visual anchor that captures attention and helps structure compositions.

Additionally, we reassessed the brand’s typography. The combination of CoFo Sans and Robert Italic adds warmth and rhythm, aids in the organisation of information, highlights meaning, and maintains attention.

Follow the link in bio for the full case ↑

Brand identity update →
Guidelines, icon system and key visuals →
Created with Samolet in-house team

11/04/2026

WIP MART 2026 ☕️

Every month, our team works on a variety of projects — branding, typography, digital and web design, and more. We want to share random beautiful fragments of our creative process: behind-the-scenes shots, pieces of unreleased projects, and even funny comments from our work chats.

Creativity happens in the details — let’s enjoy the process together! ✂️✨✏️

Reel:
Art Direction:

Address

Tbilisi

Website

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