PageFair

19/07/2017

This is how your personal data are leaked on the Internet every time an ad is served on a page you are viewing. Learn more at http://pagefair.com/GDPR

19/07/2017

The 3 biggest challenges in GDPR for online media & advertising
https://pagefair.com/blog/2017/gdpr-3-deep-challenges/

This note explains the three deepest challenges that the online advertising industry must overcome to survive the new European data rules. It also outlines our approach. The General Data Protection Regulation (GDPR) and the ePrivacy Regulation (ePR) pose...

11/11/2016

How high can it go? Facebook's quarterly earnings chart rises partly thanks to better and reaching https://pagefair.com/blog/2016/how-much-extra-revenue-will-facebook-make-by-advertising-to-the-blocked-web/

27/10/2016

Adblocking: the bad news - and the surprising good news. https://youtu.be/I45JGWOJJ1w?t=10s

The industry's response to ad-blocking tends to evoke a range of emotions, swinging between: denial ("we're doing everything correctly"); anger ("they're ste...

05/10/2016

PageFair cartoon: the racket
https://pagefair.com/blog/2016/pagefair-cartoon-the-adblocking-racket/

PageFair's take on profiteering in the adblocking industry can be summed up by our cartoon from Irish satirist Graeme Keyes. The dust seems to have settled in the three weeks since the surprise announcement that AdBlock Plus would be running its own ad exchange, but the reaction among publishers...

29/09/2016

Dr Johnny Ryan speaks at the Advertising Research Foundation, San Fransisco, July 2016

28/09/2016

VIDEO: Watch Johnny Ryan, Brendan Eich, Jason Kint and Chris Duncan discuss at Europe
https://pagefair.com/blog/2016/highlights-of-adblocking-panel-at-adweek/

26/09/2016

VIDEO: highlights of adblocking panel at AdWeek Europe

https://pagefair.com/blog/2016/highlights-of-adblocking-panel-at-adweek/

Video:AdWeek Adblocking discussion on The Guardian Stage, hosted by DCN. Highlight transcript (see full discussion in video) Jason Kint, CEO of Digital Content Next, introduces the panel. [hear our podcast discussion with Jason Kint here] …we've assembled here...

23/09/2016

https://pagefair.com/blog/2016/discussion-with-jason-kint/

I spoke with Jason Kint, CEO of Digital Content Next (DCN), which represents the most prestigious publishers in the world, including The New York Times, The Financial Times, Disney, Bloomberg, Vox. In our podcast we discuss pressing issues for publishers and...

23/09/2016

24/03/2014

How to calculate CPM, CPC, CPA with our new blogpost http://buff.ly/1lgR2uA

Comparing pricing models can be a bit difficult. This post gives a brief overview of each pricing model and explains how to compare their revenue potential.