Applejack Marketing

09/06/2026

Instagram is still one of the most valuable social media channels for businesses, but the way to get results has changed.

It is no longer enough to post attractive images, add a few hashtags and hope the algorithm does the rest. You need a more strategic approach, focused on visibility, trust, engagement and conversion.

Instagram Strategy for Businesses:What Matters Now and What to Stop Wasting Time On! This month I have delivered yet another training session on Instagram. The group were mixed, a blend of those new to Instagram and those who have been using it

04/06/2026

Another new website created and launched this week! Many thanks to Deirdre and the team at Firhouse Community & Leisure Centre, and to Tom and the team at South Dublin County Partnership. You have all been a dream to work with.

This is an amazing facility for the community of Firhouse and I'm glad they now have a website that showcases their amazing work. We wish them continued success.

https://firhousecommunityandleisure.com/

27/05/2026

Before you post, promote, or pay for ads… pause and ask yourself one important question - Do you really know who you’re talking to?

Understanding your customer is the foundation of effective marketing. The clearer you are on your audience, the easier it becomes to create content, offers, and messages that truly connect.

Before You Market, Know Who You’re Talking To: A Startup Guide to Understanding Your Customer. Why Knowing Your Customer Comes First One of the biggest mistakes new startups make is jumping straight into marketing before they truly understand who they are trying to reach. It is tempting to start

22/05/2026

For the past five years, Applejack Marketing have had the privilege of being part of the team behind the All-Island Bioeconomy Summit. This year’s event took place on 19th of May at the Johnstown House Hotel.

It’s always a pleasure to work with Percy Foster and such an incredible group of dedicated people, and a thrill to see the summit continue to grow each year. Months of hard work go on behind the scenes before the event, but when the day is done, there’s a real sense of satisfaction in seeing it all come together.

People are already asking about the 2027 date….. let's at least enjoy a rest this weekend before starting to plan the next one 😆 Joanne

07/04/2026

Events remain one of the most effective forms of traditional marketing because they create real, face-to-face engagement.

But the impact of an event should not begin and end on the day itself. With the right digital support, an event can reach a wider audience, generate stronger engagement, and continue delivering value long after it is over.

Blending Traditional and Digital Strategies for a Smart Marketing Mix. Events remain one of the most effective forms of traditional marketing because they create real, face-to-face engagement. But the impact of an event should not begin and end on the day itself. With the right digital support, an

18/03/2026

Prompt, Polish, Publish. A Better Way to Use AI.

As a small business you may not have big budgets, but you can still have smarter systems. That is where AI comes in. Not as a shortcut for creativity, but as a structured way to move from idea to ex*****on faster and more strategically.

I call it: Prompt. Polish. Publish.

Read more...

Prompt, Polish, Publish - A Better Way to Use AI. Small businesses and startups may not have big budgets, but they can have smarter systems. That is where AI comes in. Not as a shortcut for creativity, but as a structured way to move from idea to ex*****on

11/03/2026

Another new website built by the Applejack Marketing team and just launched. Sandra from Copperfast Human Resource Management was a dream client.

She is so passionate about what she does and is really experienced - it's no wonder she works with many high end clients and is so well respected in her field of work.

We wish all at Copperfast HRM continued success and were grateful to be able to design their new website.

https://copperfasthrm.ie/

04/03/2026

Always a pleasure to be asked to present for Local Enterprise Week. Thanks to the team for inviting me to talk about using AI to grow your business. Delighted to share the stage with and reconnect with past clients .fordayss and and meet the inspiring .ie . Such a positive experience, well done to all involved.

20/02/2026

Every euro of your marketing budget needs to work hard.

That is why email marketing remains one of the most powerful and affordable tools available to growing businesses.

Read more 👉 https://www.applejackmarketing.ie/small-budget-big-results-the-power-of-email-marketing/

14/01/2026

Growing a Facebook audience is valuable, but most small businesses need more than likes. At some point, you would hope that some followers would turn into enquiries, bookings, and sales.

How to Turn Facebook Followers into Real Customers (Without Ads) Growing a Facebook audience is valuable, but most small businesses need more than likes. At some point, followers must tur into enquiries, bookings, and sales. The great news is that paid advertising is not required to achieve this.