Delivering ads to Internet users via Web sites, e-mail, ad-supported software, text messaging and Internet-enabled cell phones. Also called an "ad network" or "ad serving network," Internet advertising organizations act as a middleman between the advertiser and the Internet venues that display the ads. They sell the online campaign to the advertisers and then deliver the ads to the sites that disp
lay them. The site owners receive a royalty based typically on the number of times users click the ads (see click-through rate). Such organizations may provide software tools that enable companies to deliver their own ads. See banner exchange, banner ad, Google Ad Words and ad server. A profile is "a set of data ... portraying the significant features of something" as defined by the Merriam-Webster Dictionary. Your Face book page, for example, portrays the significant features of your life. Thus, a business profile is a set of data that portrays the significant features of a corporation or other business entity. Most business profiles include the business's industry, a summary of the business's purpose, estimated yearly revenue, and number of employees. Advanced business profiles, which are usually behind pay walls, contain the names and contact information of important people within the company. A graphic image used on Web sites to advertise a product or service. Banner ads, or simply "banners," are rectangles typically 468 pixels wide by 60 pixels high. They also come in other common sizes, including 460x60, 460x55 and 392x72. A much larger horizontal ad image called the "leader board" is 728x90, while "skyscraper ads" are narrow and vertically oriented, typically 120x600 and 160x600. See trick banner, dynamic rotation, interstitial ad, Shackle, SUPERSTITIAL, Meta ad and impression. Published At: viancesearch.com link: http://viancesearch.com
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