19/10/2020
The race into grocery eCommerce has been dubbed a 'land grab' for online grocery shoppers as more and more people leave brick-and-mortar stores behind.
In the US, online groceries accounted for $4b in March - up to $7.2bn in June.
This article, although US-centric, has some helpful insights for the UK, too. Should user experience be the priority for customer loyalty rather than racing for more new customers? More here:
Rather than worrying about collecting data in order to make the future experience more personalized and seamless for the consumer, online grocery retailers should be focusing on the current opportunity of acquiring new customers in an industry that’s just beginning to surge.
