CrossTarget

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CrossTarget

CrossTarget is the first product to break the web-to-app barrier, leveraging Android users’ mobile web browsing and retargeting relevant ads into their app

11/11/2015

CrossTarget's mobile audience advertising platform has ecommerce conversion rate of 4.613%

26/10/2015

Out of 918 Global companies, 's rate came into place! (According to Tune, a mobile analyzing tool)
If the total click is similar, we are higher than .
+ = total ranking 4th or 5th place

15/10/2015

We have efficiency rate from various Korean mobile advertising companies done with Korea's one of biggest E-commerce (their mobile budget is $500k).
The data from below is measured through the client's tool. This is very accurate.

1-1 Client E-Commerce
advertiser(% is conversion rate)
Onnuri DMC CrossTarget: 1.8%
Company A: 0.2 % Company B: 0.3%
Company C: 0.3 % Company D : 0.5%
Company E: 0.1 % Company F: 0.1%
Company G: 1.2 %
Company H's push retargeting: 0.2%
Company H non-targeting: 0.5% (better than their retargeting product)
Company I: 0.2% Company J: 0.8%
(CrossTarget's avergae is about 1.5~2.5% and it's different when there is deep link. Downloads and purchase conversion is included)
**Deep link: When the user has the advertiser's app, the app is opened.
We were able to show the ads to the users without additional click and the users will land on Google Play or webpage if they do not have app.
If the conversion is efficient if it is over 1% and it could be said it is more efficient than PC DA advertising.

Cost per click varies. However, our cost was highest out of the 8 companies.
As for company G, the reason they have 1.2% conversion is because their click cost is about 10 times lower than our price and that is why their ROI is high.
We proved our efficiency with numbers and we are partnering with core advertising companies and integrating with them for 4 months across US.
We are 20 times more efficient, which means if the inventories are same price, we make them 20 times more valuable and give our advertisers 20 times more efficiency.

This is proved by numbers, like I said, so it will be easy to understand.

Current advertising market is fixed but by 2019, the mobile advertising market will increase to 4 times. By moving fast we will be in the market faster because it would be 'first come first serve'. Even if other companies come out with similar product, they will have to take time to collect their data.

Thank you.

07/10/2015

CrossTarget's
A client had rate of 2.3%!
E-commerce purchase conversion,
app downloads and app .
Conversion Rate increased by 0.7% within a week

01/10/2015

Our CrossTarget, pairing mobile web and app one to one, is increasing in efficiency. Large E-commerce site
A had ROAS of 2131% and site B ROAS of 915% and conversion rate increases on average 1~2%.
The effiency of mobile retargeting, showing product seen on web on app, and audience targeting will increase similar to PC

The cost of mobile advertising was low compared to PC, but as mobile marketing performance becomes better, DSPs are getting a lot of attention. The previous mobile marketing was only mobile web retargeting, but as mobile app retargeting shows greats results, mobile marketing share will increase rapidly.

15/09/2015

AOL(Acquired by Verizon $4.4B) is the biggest adtech & media company in USA. And recently, AOL brought global top SSP platform company Millennial Media($238M)! AOL's mobile advertisement environment is very powerful!We discussed integration with their exchange and RTB bidder./w (Global Director of App Advertising at AOL/Verizon)

08/09/2015

One of Legendary Investor Nextview Ventures ! Has experience exiting various companies like Google, Twitter, Yahoo, Microsoft . Because they were thinking about how we can grow together, the NextView name fits them very well! Someday, we hope our team will have a place on that self also.

07/09/2015

Most people don't like mobile advertisement because they harm UI/UX on small display.
However, what if these ads were informational? In mobile era, it is possible. Whether you are using app or web, mobile knows what you want.
How people advertise will change.
CrossTarget is personal mobile advertising platform that is constantly evolving.

01/09/2015

Awesome gal joined CrossTarget's team! has over 15 years of experience in IBM and Sun Microsystems, Inc. as and . She’s an expert of digital marketing. After graduating MIT Sloan School of Management and turning down companies, SHE JOINED US!! We look forward to Jeanette’s great accomplishments! :)

24/08/2015

CrossTarget meets nToggle! nToggle's solution optimizes programmatic buying. Each of the co-founding team members was C-level executive in Jumptap, now acquired by Millennial Media ($200M)and has agreed to help CrossTarget for bidder development and optimization. We will try to give a huge impact in the and mobile ad market with the best mobile adtech team in the world.

21/08/2015

How about your Friday?Our US team have a BBQ party! We work together, live together, have fun together :) What a awesome team! Do you want join our great team?

19/08/2015

CrossTarget team discusses US fundraising with (PayPal X-COO, Flybridge Capital / Advisor) & Sigma Prime Ventures. We will be moving next steps with them, and David and Dan will be making introductions to relevant investors and domain-expert advisors! Wonderful meeting with the most awesome people, awesome place!

Address

Seoul

Website

http://crosstarget.co.kr/

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