23/03/2024
ကျွန်တော်တို့ရေမွှေးလောကမှာ ရေမွှေးတွေကိုရောင်းရုံသက်သက်မဟုတ်ဘဲ Scent တွေအပေါ်စိတ်အားထက်သန်ပြီး ဖန်တီးမှုအားကောင်းတဲ့ 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 တွေနဲ့အတူ အမိုက်စား 𝐕𝐢𝐝𝐞𝐨 𝐐𝐮𝐚𝐥𝐢𝐭𝐲 တွေ၊ 𝐀𝐫𝐭𝐢𝐬𝐭𝐢𝐜 𝐏𝐡𝐨𝐭𝐨𝐠𝐫𝐚𝐩𝐡𝐲 တွေကို အမြဲချပြပေးလေ့ရှိတဲ့ 𝐅𝐫𝐚𝐠𝐫𝐚𝐧𝐜𝐞 𝐁𝐲 𝐓𝐇𝐔𝐒𝐄 အတွက် အမိုက်စား Rebranding လေးကို ကျွန်တော်တို့ 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦 က ဖန်တီးပေးခွင့်ရခဲ့ပါတယ်။
𝐒𝐭𝐨𝐫𝐲 𝐨𝐟 𝐅𝐫𝐚𝐠𝐫𝐚𝐧𝐜𝐞 𝐁𝐲 𝐓𝐇𝐔𝐒𝐄 & 𝐇𝐨𝐰 𝐖𝐞 𝐑𝐞𝐝𝐞𝐬𝐢𝐠𝐧𝐞𝐝
A journey sparked by an ambitious collector who unveiled the essence of each coveted perfume. From sharing the highs and lows of premium scents, he evolved into 𝐅𝐫𝐚𝐠𝐫𝐚𝐧𝐜𝐞 𝐁𝐲 𝐓𝐇𝐔𝐒𝐄, meeting the demand for luxury without the hefty price tag. Now a fragrance leader in Myanmar, 𝐓𝐇𝐔𝐒𝐄 enriches the industry with insightful reviews, recommendations, and engaging content across social platforms, fostering a distinctive bond with its audience.
Instead of emphasizing the graphic perfume emblem, our approach for designing the 𝐅𝐫𝐚𝐠𝐫𝐚𝐧𝐜𝐞 𝐁𝐲 𝐓𝐇𝐔𝐒𝐄 Logo is to draw attention to the name 𝐓𝐇𝐔𝐒𝐄, and we have created the symbol by merging the first two initials of 𝐓𝐇𝐔𝐒𝐄.
In addition, we designed an extra logo for 𝐃𝐞𝐜𝐚𝐧𝐭 𝐁𝐲 𝐓𝐇𝐔𝐒𝐄, an extension of 𝐅𝐫𝐚𝐠𝐫𝐚𝐧𝐜𝐞 𝐁𝐲 𝐓𝐇𝐔𝐒𝐄 that offers branded perfume in decant bottles, enabling end users to sample it out before finding their ideal scent.
When it comes to choosing the color palettes, we use the Gold transition with Black as the primary shade to build up the impression of luxury, authenticity, and artistic production. To keep the essence of fragrance when working with multimedia platforms, we choose Cream and Black for the display color.
𝐅𝐫𝐚𝐠𝐫𝐚𝐧𝐜𝐞 𝐁𝐲 𝐓𝐇𝐔𝐒𝐄 is above and beyond the typical. We are creators of unique perfume experiences, rather than just distributors of perfumes. Our goals is to inspire beautiful scents, educate, encourage sustainability, and create a vibrant community.
𝐅𝐫𝐚𝐠𝐫𝐚𝐧𝐜𝐞 𝐁𝐲 𝐓𝐇𝐔𝐒𝐄
𝐏𝐫𝐨𝐣𝐞𝐜𝐭 𝐒𝐜𝐨𝐩𝐞 - Logo, Sub-Logo, Info Card, Thank You Card, Shopping Bag, Sticker, Stationery, Signage, Logo Intro, Logo Lower Third Animations, Social Media Templates.