01/10/2026
BooBoo Signature World 🌍☕
How do you turn 10 new drinks into something people want to explore, collect, and talk about?
Instead of treating the Signature Drinks as 10 separate menu items, we built an entire world around them.
Each drink became a country, each flavor became a continent, and each country was given its own character, personality, color, and identity. From there, the world expanded into a passport journey, with custom stamps for every drink and collectible elements that carried the same visual language across the campaign.
The idea was to make trying a new drink feel less like simply ordering from a menu and more like discovering a new destination.
10 drinks.
10 countries.
10 personalities.
One world waiting to be explored.
Scope: Campaign Concept, Visual Identity, Character Design, Merchandise Design
![[ BooBoo Menu Refresh ]A refreshed menu does more than showcase what’s available—it enhances the entire customer experie...](https://img3.computers1000.com/747/038/1546681847470386.jpg)
