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📊 Purchase Incident Rate Update! 📊 🛒 Groceries and eating out are topping the list for essential spending! 🍽️ For semi-essentials, it's all about clothing and skincare. 💄👗 📱 When it comes to non-essentials, electronics and vacations

📊 Purchase Incident Rate Update! 📊 🛒 Groceries and eating out are topping the list for essential spending! 🍽️ For semi-essentials, it's all about clothing and skincare. 💄👗 📱 When it comes to non-essentials, electronics and vacations are the go-to splurges! 🌴 But did you know? 24% haven't spent on non-essentials in the last 6 months. 🤔 What are your spending priorities? Let us know in the comments! 💬 Download the report for free now : https://hubs.li/Q02L_Wp10 #SpendingTrends #ConsumerBehavior

🎯 Purchase Priorities in Malaysia 🎯 Malaysians are prioritizing essential items, driven by affordability, promotions, and discounts. 🛒💸 In the semi-essential category, purchases are all about value for money and durability, with a focus on hig

🎯 Purchase Priorities in Malaysia 🎯 Malaysians are prioritizing essential items, driven by affordability, promotions, and discounts. 🛒💸 In the semi-essential category, purchases are all about value for money and durability, with a focus on high-quality products. 🏷️💎 When it comes to non-essential spending, it's all about premium quality and items that reflect personal taste and style. ✨👗 How do you decide on your purchases? 💬 Download the report for free now : https://hubs.li/Q02Kn6sk0 #PurchasePriorities #ConsumerTrends #SpendingPriority

🔍 Spending Overview: Then vs. Now 🔍 In the past 6 months, there's been an uptick in spending on essentials like eating out, baby supplies, and groceries. 🍽️🍼🛒 Semi-essential spending has stayed stable, but we've seen reductions in cosmeti

🔍 Spending Overview: Then vs. Now 🔍 In the past 6 months, there's been an uptick in spending on essentials like eating out, baby supplies, and groceries. 🍽️🍼🛒 Semi-essential spending has stayed stable, but we've seen reductions in cosmetics and toys. 💄🚂 Notably, non-essential spending has taken a hit, especially on luxury accessories, fitness equipment, automobiles, and designer clothing. This shift highlights a growing trend toward prioritizing necessities over discretionary items. 🛍️💼 How are you adjusting your spending? Let us know! 💬 Download the report for free now : https://hubs.li/Q02Kn7z30 #SpendingChanges #ConsumerHabits #EconomicTrends

🛒 Spending Trends Alert! 🛒 Nearly half of the respondents have increased their spending on essential items in the past 6 months! 📈 Meanwhile, budgets are being tightened on non-essentials, with 20% cutting back in this area. Overall, we're seeing

🛒 Spending Trends Alert! 🛒 Nearly half of the respondents have increased their spending on essential items in the past 6 months! 📈 Meanwhile, budgets are being tightened on non-essentials, with 20% cutting back in this area. Overall, we're seeing a rise in consumer activity and confidence across most categories, signaling a positive trend! 🌟 Stability in key areas shows a balanced approach, as consumers remain cautious about essential expenditures despite overall higher spending. How have your spending habits changed recently? Share your thoughts below! 💬 Download the report for free now : https://hubs.li/Q02Kn6w_0 #SpendingTrends #ConsumerSpending

Recently we gathered our entire Team in Kuala Lumpur for our Spark Summit⚡ It was an electrifying experience filled with brainstorming sessions, team-building activities, and lots of inspiration as we discussed our vision for the future of Market Research and Data Analytics. Oh, and if you're as passionate for Market Research as we are, check out our career page, currently we are looking for a Senior Market Researcher: https://www.vase.ai/careers #consumerinsights #marketresearch #malaysia

🚀 Do you want to know how BigPay marketed their e-wallet product to 2 million Gen Z customers in Malaysia and grew their social channels by 200% organically? 🙌 Do you want to learn how they used data and customer feedback to create a competitive and

🚀 Do you want to know how BigPay marketed their e-wallet product to 2 million Gen Z customers in Malaysia and grew their social channels by 200% organically? 🙌 Do you want to learn how they used data and customer feedback to create a competitive and relatable offer that appealed to the Gen Z market? ✈️ Do you want to hear from Jia Nina, the Country Head of Marketing at BigPay, on how they partnered with lifestyle brands like AirAsia and Zalora to attract the Gen Z customers who love travel, fashion and leisure? In this episode of our Podcast, our CEO, Julie interviews Jia Nina about their successful campaign with the Ministry of Finance Malaysia. Jia Nina shares ✅ how they understood the Gen Z behavior and needs, ✅ how they delivered a seamless and fast payment experience that matched the Gen Z preference for QR codes and digital payments, and ✅ how they achieved organic brand love and customer advocacy from their target market by communicating with them in a relatable tone of voice. This episode is a must-listen for B2C marketers who want to learn how to market to Gen Z effectively and efficiently. Tune in now and get inspired by Jia Nina’s insights and tips on how to win the game of B2C marketing in different markets. 💯 Listen full episode here: https://hubs.li/Q01TVl5m0

Looking to master the art of marketing to different markets? Listen to this episode of our podcast. 🎧 Our CEO, Julie chats with Jia Nina, the Country Head of Marketing at BigPay, about how they launched their crypto exchange in Singapore, one of the mo

Looking to master the art of marketing to different markets? Listen to this episode of our podcast. 🎧 Our CEO, Julie chats with Jia Nina, the Country Head of Marketing at BigPay, about how they launched their crypto exchange in Singapore, one of the most competitive and mature markets in Asia. 🇸🇬 Jia Nina reveals : 📊 how they used customer feedback and data to understand the market behavior and demand, 🤝 how they partnered with popular brands like Shopback and Shopee, 💯 and how they delivered a crypto product that met the market needs and expectations. She also shares the differences and challenges of marketing in Malaysia and Singapore, and the importance of acting fast and smart on customer needs and market opportunities. ⚡ This episode is full of valuable insights and tips on how to market to different markets effectively and efficiently. Don’t miss it! 🔥 Listen full episode here : https://hubs.li/Q01TMfcp0

How do you turn research insights into actionable strategies that deliver ROI? 🤔 In this podcast episode, we chat with Anthony from Nestlé about how they leveraged a simple insight from focus group interviews to create a successful brand proposition f

How do you turn research insights into actionable strategies that deliver ROI? 🤔 In this podcast episode, we chat with Anthony from Nestlé about how they leveraged a simple insight from focus group interviews to create a successful brand proposition for Nestlé Fitness cereals in Asia-Pacific. 🌏 He explains how they conducted focus group interviews, blind taste tests, and data analysis to understand the needs and preferences of their target consumers. 🙋‍♀️🙋‍♂️ He also shares how they used design thinking and storytelling to craft a compelling brand proposition that resonated with consumers: the 100-day challenge. 💯 This was a campaign that challenged consumers to eat the cereals and follow an exercise program for 100 days, and promised them a trim tummy as a reward. 🏆 The campaign was a huge success, generating increased sales, brand awareness, and consumer loyalty. 💰💯👏 If you are a marketer who wants to learn how to use research to innovate and differentiate your brand, you need to listen to this episode! 🔊 Listen full episode here : https://hubs.li/Q01T4R-Q0

How KitKat became a cultural phenomenon in Japan and China 🇯🇵🇨🇳 We recently launched our podcast where Anthony, a former Nestlé executive, shared some amazing stories of how he used consumer insights to launch successful products in different

How KitKat became a cultural phenomenon in Japan and China 🇯🇵🇨🇳 We recently launched our podcast where Anthony, a former Nestlé executive, shared some amazing stories of how he used consumer insights to launch successful products in different markets. He talked about how he discovered the human truth behind KitKat in Japan, where the name sounds like “kitto katsu” which means “surely win”. He leveraged this insight to position KitKat as a good luck charm for students taking exams 🍀 and created hundreds of unique flavors to appeal to local tastes 🍓🍵🍮. He also talked about how he pivoted from chocolate to wafer in China, where consumers found chocolate too sweet and heaty. He listened to hundreds of consumers across 112 cities and developed a new product called Nestlé Crispy Sharp Chocolate Wafer, which became a huge hit and the biggest brand in the category 🙌. We learned a lot from his experience and we think any B2C marketer would benefit from hearing his insights. If you want to listen to the podcast, you can find it here: https://hubs.li/Q01SBfYz0 💬 What are some of the best examples of consumer insights you have seen or used in your marketing? Share your thoughts in the comments below! #consumer-insights #marketing #podcast #Nestlé #kitkat

The secret sauce behind Nestlé’s product launch success 🚀 Have you ever wondered how Nestlé manages to launch new products that are loved by consumers all over the world? 😍 How do they keep their global brands growing and thriving in a competiti

The secret sauce behind Nestlé’s product launch success 🚀 Have you ever wondered how Nestlé manages to launch new products that are loved by consumers all over the world? 😍 How do they keep their global brands growing and thriving in a competitive market? 🌎 In this podcast episode, our CEO, Julie had the opportunity to chat with Anthony Low, who has been with the company for 38 years. He revealed some of the best practices and strategies that Nestlé uses to launch successful products and build strong brands. 💯 Some of the key insights from this episode are: 🙌 Nestlé conducts focus group interviews and blind taste testing to assess their new products against competitors’ products. They only launch products that have more than 60% preference in blind taste testing. 💰 Nestlé calculates the selling price of their new products based on the revenue, quantity, and market potential. They also ensure that they have a minimum 16% PFM (profit for marketing) behind each product launch to support the brand for the next three years. 🙏 Nestlé believes that brand is the most valuable asset to a company and they invest in understanding and satisfying their consumers’ needs. If you are a B2C marketer who wants to learn more about how to launch successful products and build strong brands, you don’t want to miss this episode! 🎧 Listen to the full episode here: https://hubs.li/Q01Sd0Pz0 💬 What did you think of this episode? Share your thoughts with us in the comments below! #marketing #podcast #branding #Nestlé #consumer_research

It's Merdeka month again! Our team ran a survey to learn how much millennials today know about Hari Merdeka & Vision 2020. Watch the video for some interesting insights. Have a look at the full results here - https://vase.ai/resources/how-do-millennials-