01/06/2026
We often hear the statement “build publicly” but in truth, what matters more is the environment and platform you are publicly building on.
It could mean a deep understanding your client, including where they hang out, their typical daily problems, and what keeps them awake at night. Understanding this helps you craft a truly relevant offer.
Another thing is platform hacking. This lets you optimize your presence exactly where they are most active. For example, visual creators and designers who don’t have the bandwidth (or patience) for traditional freelancing platforms often land enterprise clients faster on LinkedIn than Twitter. SaaS developers, especially no-code web builders, tend to attract clients quicker on Twitter/X than LinkedIn.
But what should you post and how?
It depends on what you do. A strong before-and-after case study (carousel or thread) works incredibly well for visually-driven industries like design and branding. “Here’s what the brand looked like → here’s what it looks like now.”
For developers, a technical breakdown of a real challenge and the solution, why you chose a particular stack, what it meant for the business, and the results delivered lands better. Data analysts can grab public datasets from Kaggle, analyze them, and share insights for their audience. Then tie it back to “What was your experience with this dataset? Why SQL over Python here? What does that customer cluster around X metric actually mean for their revenue?”
The most important thing is posting with intentional context on the right platform, for the right audience in the right format. When you align those three, “build in public” stops being generic advice and becomes a predictable client pipeline,.