03/09/2020
The list below is by no means exhaustive, but it gives you an idea of some of the many tactics that can fall into digital marketing: Your website Blog posts Social Media (Facebook, Instagram, Twitter, Google Plus, LinkedIn, Pinterest, Snapchat, etc) Infographics – these are great on social media (especially Pinterest) as they’re very shareable Search engine marketing (SEM): using paid search ads (PPC) to get more web traffic through desktop or mobile web search Search engine optimization (SEO) – optimizing your website using keywords to rank higher on search engines, increasing the amount of organic (free) website traffic you receive Pay per Click (PPC): driving traffic to your website by paying a fee to the publisher each time one of the ads is clicked. Google Adwords is one of the most popular PPC advertising systems. Email marketing: used as a form of regular communication for companies to their customers Advertising: this can include Facebook advertising, sponsored posts, etc Content marketing: creating content to increase brand awareness, generate leads, increase traffic, convert customers Affiliate marketing: receiving a commission for promoting someone else’s products or services on your website You’ll see this list encompasses a lot of what marketing is these days. There’s been a shift away from the more traditional marketing tactics such as TV ads, print ads, billboards and mailouts. The reason? Digital marketing gives us measurable results at a much lower cost to entry. Get Social Pulse to do one of these digital services for your business.