Brainy Creators

30/05/2023

The perfect look isn’t complete without you wearing it. 😏 Shop now and enjoy free delivery on orders above 5 pieces.

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19/11/2021

Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while. That's because they were able to connect experiences they've had and synthesize new things.

10/07/2020

That's how we do it here!😉

28/06/2020

25/06/2020

A lot of companies come to us for a website redesign but most don’t think about the impact it has to the content on their existing pages. When approaching a redesign you have to consider rewriting some of the pages. You may also need to create new ones. Take a look at your existing content and think about your current positioning, messaging, and offerings. Some questions to ask about your current content:

Does it all still align with your current business goals?
Do you have new products or services that need to be highlighted?
Does the content inspire users to act?

You may think your new website looks awesome, but is your content reaching your customers and engaging them?
After about 15 seconds, your users will move on if they aren’t engaged in your website. Updated content that truly speaks to their needs and helps solve their problems will keep them interested in what you’re offering.

How to prepare for a website redesign?
A big part of our website redesign process is strategy and helping clients think about their content. During the strategy phase we look at many factors that informs our recommendations to design and develop a new website, but content is the most important piece to consider.

Here’s a few of the tactics we use when helping companies look at their content during the redesign:

Content Audit – we look at most, if not all, of the pages on the site. In a website content audit, we make an inventory of all live site content, then focus on key areas of the site to closely review and record site organization, structure, and map page/content relationships

Content Analysis – now that the content audit is done, we analyze the information and identify patterns in the existing website content, looking for opportunities for improvement on content creation and organization

Content Strategy – with the audit and analysis done, we can develop a website content strategy that considers the personas of the website audience and create recommendations for updates to the website content and site structure.

Content Recommendations – we’ll look at recommendations for site launch but also long-term improvements. Typically it’s making sure your content aligns with user needs and engages them. We also give recommendations that will go into the website redesign without losing existing SEO. We also give recommendations on updating site structure, organization, and content curation that will help with future SEO efforts.
Once we’ve completed our research and strategy, it becomes pretty clear that some updates to existing website copy are needed. A lot of times new content needs to be created to really engage users and give them a quality user experience. This includes copy, but also visual content like images, graphics, and videos.

We always recommend businesses take a hard look at their existing content and be ready to invest in making changes but developing a content strategy takes time and diligence. Creating fresh content can be a daunting task if you don’t have the staff or the experience. Be prepared to spend a lot of time if you try to do it all by yourself.

If you’re approaching a website redesign, and don’t have the time, staff, or experience to put together a comprehensive content strategy we can help. Reach out if you’d like a free consultation.

25/06/2020

When most entrepreneurs think about their brand strategy a few things come to mind. Logos, marketing materials, tag lines, and advertisements are just a few of them. While these factors are all important, working with a graphic designer or marketing expert may not be enough for a long-term strategy for your business. Rather successful branding is process that involves defining your business and marketing objectives, identifying your customers and prospective target markets, and developing a clear (and realistic) value proposition that your brand should convey.

This is done with a brand strategist – and the following are some of the questions they may ask to create your plan for long-term business success through brand strategy.

What Differentiates Your Company From The Competition?
Your brand is about what you do and more about who you are, who you serve, and the value you offer.

Your brand is what makes your company stand out from the real or perceived competition, whether that’s better quality products and services, lower price points, or something a little more intangible and distinct to your brand’s philosophies and process.

Developing a solid, long-term brand strategy provides you and your team members with a clear set of guiding principles that dictate everything from how you source raw materials, train and treat your team, recruit and retain customers, and manage both the expected and unexpected situations that may arise in business.

What Does Your Company Stand For?
For some it can be difficult to view your company as an entity that has values and principles all its own. But the fact is that values and emotions play a huge rule in customer/client recruitment and retention.

People do business with people and as such, consumers are looking to do business with brands that represent the people behind that brand. The buyer wants to feel “right” about their decision to do business with the companies, organizations, and brands that they choose. Whether that means supporting a small business that gives back to their local community, backing a company that’s committed to equality in hiring, or patronizing a restaurant that appeals to a specific demographic, consumers want to feel connected with the companies they do business with. In other words, they want to connect with brands that they resonate with on a deeper level for the long-term — not just the cheapest, quickest, or most convenient.

A well-developed brand strategy defines not only the products and services your provide, but it clarifies the promise you’re making to those you serve.

Branding isn’t just a logo or the marketing and promotion. It’s the why behind the what and how of your business.

Why Did You Start Your Business In The First Place?
When crafting a long-term brand strategy, take the time to really think about why you started your business in the first place. If you’re like most entrepreneurs, running your own company certainly isn’t the easiest way to make a buck, but it can be the more intrinsicly rewarding than alternative methods of earning income.

Brand strategy consultants will likely ask you to think back to what you hoped to achieve by owning, running, and succeeding in your business. They want to find out what motivates, inspires, and drives your decision making process. So as to imbue these facets into your brand’s strategy, positionin, and overall identity.

With the answers to these questions, your brand will begin having a more consistent identity in “who it is” and “what it believes”. This focus and brand consistency will encourage growth in the markets that you serve. By aligning your brand strategy with your marketing materials, day-to-day operations, company policies, and hiring practices, your brand will convey a consistent and unique value to customers & clients, prospects, partner vendors, and talent – And that strategy translates into long-term success.