Lumos Digital

Lumos Digital Lumos Digital is here to illuminate your business in the world of digital marketing. From websites to

Feel like social media isn’t working for you? Wondering how building your audience base or following actually works? Thi...
18/05/2023

Feel like social media isn’t working for you? Wondering how building your audience base or following actually works? Thinking about how to best reach your ideal clients?

Traditionally, Google hasn’t leveraged social media content in its search optimisation for businesses, but this is about to change!

Google has introduced a Perspective Filter, which will surface more social content in search results!

In typical trending fashion, it’s using artificial intelligence (AI) to organise search results in new ways that help users find answers from people and perspectives rather than just quick facts.

So what does this mean for you? Get posting! Post regularly, consistently, on-brand, and from a human perspective, and you’ll quickly see your ideal audience coming your way ❤️

Happy Mother’s Day to all you mums, mother figures, soon-to-be mums, mothers in business, stay-at-home mums (the hardest...
13/05/2023

Happy Mother’s Day to all you mums, mother figures, soon-to-be mums, mothers in business, stay-at-home mums (the hardest job of all), and those who step into the role with love and kindness 💐

Here’s to you ❤️

Ready to scale up your social media postings? Or wanting to know how you can help your social media manager do a good jo...
07/11/2022

Ready to scale up your social media postings? Or wanting to know how you can help your social media manager do a good job with your brand?

1. Know your audience. Identifying your key target market allows you to get the message right, and target the right people.

2. Set a clear goal. Are you wanting more sales? Brand awareness? To educate people?

3. Check out what your competitors are doing, and see what gets the most engagement on their pages.

4. Get your tone and message right. Are you a luxe brand, or a brand with a little more cheek? Identifying your audience will help you get this tone right.

5. Plan, plan, plan! By putting a monthly plan in place, you’ll see what you need in terms of images, videos, or content and won’t waste time figuring out what to post.

We're here to give small business owners the time back to do the things they love.Lumos Digital is a boutique digital ma...
04/11/2022

We're here to give small business owners the time back to do the things they love.

Lumos Digital is a boutique digital marketing studio. We illuminate small businesses in the Waikato and around New Zealand through beautiful and affordable website design and social media management.

Did you know readers only consume 20% of content on a page? The better the content quality, the more likely they'll stay...
04/11/2022

Did you know readers only consume 20% of content on a page? The better the content quality, the more likely they'll stay and read a bit more.

This includes keeping your website free of grammatical errors, using the right words, and getting that key message right to draw them in and keep them reading.

❣️ We’re Hiring! ❣️We’ve grown like crazy over the last few months, as we help other small businesses shine in the digit...
20/10/2022

❣️ We’re Hiring! ❣️

We’ve grown like crazy over the last few months, as we help other small businesses shine in the digital world!

And while us women can do almost anything, we can’t do everything (🤣) so I’ve decided to bring someone on board to help me out!

The role would include social media management, but if you’re interested in learning more about website design and other aspects of what we do at Lumos Digital, I’d love to hear from you. The role would be starting at five hours a week, and will focus on assisting me to help grow small businesses in the online world!

There’s room to grow with this role as the business grows. I’d love to work alongside someone who already has an idea of social media, websites, and digital marketing (like Google/Facebook ads), but anything in design, copywriting or marketing is welcome if you’re willing to learn alongside me! Initially we’d work from my office, cafes, or co-working spaces, but once you feel confident you could work from home!

Flick your interest to me - [email protected] 💕

Working in marketing can often mean trying to find the right words. Oftentimes it can take a few goes to get the message...
12/10/2022

Working in marketing can often mean trying to find the right words. Oftentimes it can take a few goes to get the message right, but when I heard this, I knew I couldn’t say it better - “social media is the new word of mouth”.

Social media is an important tool for growth in business. Not only are there over 4 billion social media users in the world, people spend an average of two hours a day on their favourite platforms, being continuously exposed to products and services they're interested in or have been researching.

Social media allows you to reach large yet targeted audiences, you have a direct connection with your audience, you can create organic content, you have access to paid advertising services, you build your brand, you drive traffic to your website, and you can evaluate your performance.

And while you can do anything, you don’t have to do everything! We’re here to give small business owners their time back to do the things they love 💕

Let us take care of your social media, so you can sit down and relax at night knowing you’re out there talking to your new and existing customers ❤️

I absolutely LOVE what I do, and seeing the growth and final product for my clients is such a reward. It’s made even bet...
12/10/2022

I absolutely LOVE what I do, and seeing the growth and final product for my clients is such a reward. It’s made even better when I get client love notes back ❤️

Lumos Digital is a boutique digital marketing studio serving small businesses in the Waikato and around New Zealand wit...
12/10/2022

Lumos Digital is a boutique digital marketing studio serving small businesses in the Waikato and around New Zealand with beautiful and affordable website design and social media management ❤️

DM us for more info 🎀

Kind words from clients ❣
06/10/2022

Kind words from clients ❣

❣️ The four pillars of social media strategy ❣️Your social media strategy should always start with an idea of what you’r...
09/09/2022

❣️ The four pillars of social media strategy ❣️

Your social media strategy should always start with an idea of what you’re trying to achieve. There are four key concepts your can tailor your social media to; you can choose either one, or all four, as long as you keep it consistent!

❣️ Entertainment - your social media aims to entertain people, sharing content that grabs your audience’s attention.

❣️ Inspiration - inspire your audience. Creating content that has a tendency people can lean towards.

❣️ Teaching - teach and educate your audience about the topics you’re passionate about or the main content of your business.

❣️ Advocacy - use your social media as a tool to show your audience how to continue on their journey.

At Lumos Digital, we collaborate with a team of experts to bring our clients the best offerings for their product or bus...
06/09/2022

At Lumos Digital, we collaborate with a team of experts to bring our clients the best offerings for their product or business.

We collaborate with:
❣️ Business advisors
❣️ Strategy implementors
❣️ Branding experts
❣️ Marketing executives
❣️ Bookkeepers
❣️ Content creators
❣️ Workshop facilitators
❣️ Photographers & videographers
❣️ Graphic Designers
❣️ IT support
❣️ And more

If you’re looking to elevate your business, pinpoint the market for a product, or just want some guidance and help with a business idea, get in touch! We’d love to help - [email protected]

Address

Hamilton

Telephone

+64220214602

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