20/07/2026
Is your AI strategy actually a business strategy—or just a technology wish list?
One of the biggest mistakes I see organisations make is creating an AI strategy before they have clarity on their business priorities.
The result?
✔️ A long list of AI initiatives.
✔️ Multiple technology platforms.
✔️ Significant investment.
❌ Very little measurable business value.
An effective AI strategy doesn't begin with software.
It begins with business outcomes.
Ask yourself:
What problem are we trying to solve?
How will success be measured?
Why is AI the best solution?
Are our people ready for this change?
Technology should support your strategy—not become it.
In my latest article, Why Most AI Strategies Fail Before They're Written, I explore the common traps organisations fall into and share a practical framework for building an AI strategy that delivers measurable business outcomes.
The organisations that will lead in the AI era won't be those with the most AI tools. They'll be those with the clearest business strategy.
How is your organisation approaching AI strategy?
By Barrett Quinn Executive Summary Artificial Intelligence has become a strategic priority for organisations across every industry. Boards are asking for AI strategies, executives are exploring investment opportunities, and technology vendors are promoting solutions that promise to transform every a