Clickly

Strategic social media for small businesses. More reach. More leads. More business. Social Media Management • Team Training • Courses coming soon

07/06/2026

So you can start the week with a plan. You’re welcome.

Comment ‘100’ and I’ll send you my list of 100 PLUG + PLAY Hooks you can use for the next 3 months, so you can post every day with confidence.

Xx Chloe

05/06/2026

Are you ready feel inspired by creating content again?

At the end of 2025 I was ready to give up… and then I decided to learn everything again.

I decided to set myself a goal and post 5 pieces of content every single day. That’s 150 pieces to content every month 🤯 with the theory that if I post lots I’ll learn FAST.

And no one was more surprised than me with it worked.

The more I posted the more I noticed trends in the types of hooks that work. They have a structure and a format. But the key features are:
- they capture attention in the first 0.5 seconds
- they’re extremely specific (this is counterintuitive)
- they usually identify a negative trait that someone is trying to fix.

I popped all of my hooks into a spreadsheet and started recording their success, and their features… and because I was so proud of this data collection I decided to turn it into a Hook writing guide to help you write hooks that get more views and help you get more followers.

If you don’t know where to start, this is the perfect to guide to give you confidence and a step by step strategy to test them out.

Just comment HOOK to get your copy.

02/06/2026

Business owners know...
Comment if you agree?!

01/06/2026

The biggest lesson I’ve learnt this year is that 99% of small businesses are overthinking their content.

Creating content that feels like it’s your friend posting is the biggest marketing flex. Don’t believe me? The biggest brands in the world are creating content that looks like social media.

Nike doesn’t just post polished campaign photos.

Apple doesn’t just post product shots.

Coca-Cola doesn’t just post logo-heavy graphics.

Because people don’t open social media to be sold to. They open it to be entertained. To learn something. To connect with someone.

That’s why something you created in 5 mins often does better than the thought out content that took you 3 hours to film, 627 hours to edit and only got 7 views.

And I say all of this to tell you that this can be your super power. Because creating this kind of content is easy… but getting someone to stop scrolling is harder.

Comment HOOKS and I’ll send you my free guide with 10 plug-and-play hook formulas you can adapt to your own business and stop the scroll 😜

31/05/2026

❌ Don't make this mistake ❌
Most small businesses make the mistake of assuming that everyone who is watching has seen your business or your content before... WRONG.

I hate to remind you, BUT the average user sees 10,000 pieces of content EVERY. SINGLE. DAY. And TBH your content just isn't that memorable... yet (don't worry, I'm going to help you with that).

Every one of your posts should have what you're all about. Maybe its your location, your hours and what you specialise in... maybe its your website or your email so people can contact you... what ever it is, it should look something like this:
__
👋 Hey I'm Chloe and I'm the found of a multi 7-figure e-com brand and I've learnt the hard way how to reach customers on social media. I know, because I have over 50,000 of them.

I help small businesses, like yours, grow confidence and build systems around your social media content so you can spend less energy stressing about what to post and more energy on doing the things you love (all while making more money... yes: good content = more money).

If you want to learn more, comment TIPS and join our FREE Instagram Growth Club.
__
And.. that's how it's done.

29/05/2026

Number one difference is that an Aussie is a person, not a place 😂

Coming up to 9 years in New Zealand and loving every minute.

### Chloe

15/05/2026

All I did was change this one thing… and instagram no longer hates me 😅

The hook. I worked on one thing: not better photos or better editing (although they happen along the way…) but how do I capture someone’s attention in the first 0.5 seconds?

I wrote my whole strategy in a hook guide that helps you write better hooks, just comment HOOK to get the guide sent to your inbox.

And for those of you who made it this far I want you to use this hook right now (and then come back and tell me how it went):
HOOK:
Hi, my name is [name] and Instagram hates me.

IDEA:
This works perfectly as a carousel like my one here but it would also be great as a reel. After that first hook, go on to tell the audience that Instagram hates you even though you [describe the thing you do best] eg. Make great Italian food, make the best workout leggings for women who like to lift, take amazing photos for female entrepreneurs. And then ask people to comment or follow you 😉 that’s it!

Let me know how it goes!
Xx Chloe

11/05/2026

After posting 150 reels in one month (that make me tired just saying out loud), I realised that cool editing, or a beautifully written caption doesn’t matter unless you can get people to watch with this one thing.

I discovered the first step to great content is a great hook.

So I studied them (actually I got a bit obsessed).

What are they? What makes a great hook? How do you capture attention and speak to a specific customer in the first 0.5 seconds they see your content?

So I studied hundreds of hooks and tested thousands of variations… and guess what happened?

I GREW!! My account grew for the first time in YEARS 😮 (no one was more shocked than me 😅).

I wrote them all down and I noticed 5 main trends in the types of hooks that do well on both reels and carousels.

They’re fast, easy and formulaic: so you can automate your content and get more views.

If you want my 6 page deep dive into what makes a great hook, comment HOOK and I’ll send it to you!

03/05/2026

No hook = no attention
No attention = no results

It doesn’t matter what your business is, being able to capture attention on any social media platform is the number one skill that will see your account getting more views and more followers.

I’ve analysed the top 5 types of hooks you’ll see on social media AND written your next 5 hooks for you. All you need to do is comment HOOK and I’ll send them to you.

If we haven’t met, hey 👋 I’m Chloe and I’m an ecommerce owner who’s been online for 10 years and I want to share EVERYTHING I’ve learnt about being online so you can grow too.

If you want to learn from my mistakes so you don’t have to make them, follow along. ###

02/05/2026

The number one skill I’d nail if I was starting again is hook writing.

I’ve studied over 150 different hooks and I found 5 main hook types that help you relate to your audience. If you don’t know where to start, this is the perfect to guide to give you confidence and a step by step strategy to test them out.

Just comment HOOK to get your copy.

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