27/07/2026
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PASIKATAN Track 2: AI and Digitalization for MSMEs
On July 23, 2026, the Department of Trade and Industry (DTI) Pampanga in partnership with Micro Technologies successfully conducted PASIKATAN Track 2: AI and Digitalization for MSMEs at Regus, 6th Floor, New Point Mall, Angeles City, Pampanga. The activity aimed to equip micro, small, and medium enterprises (MSMEs) with practical knowledge and digital tools to help them adapt to the evolving business landscape through artificial intelligence and content creation.
Mr. Ardie Jarelle S. Malit, COO of Micro Technologies served as the resource speaker on artificial intelligence, presenting "Build Your Own AI Employee." He demonstrated how MSMEs can leverage AI as a virtual business assistant to improve productivity, streamline operations, and support business growth.
Meanwhile, Mr. MJ Mendoza founder of MJ Digital Creatives discussed content creation through his session, "More Than Just Attention: The Difference Between Being Seen and Being Chosen," where he shared practical strategies on creating meaningful and engaging content that helps businesses stand out and build stronger connections with their target market.
Through initiatives like PASIKATAN, DTI Pampanga remains committed to empowering MSMEs with digital skills and innovative technologies that enhance competitiveness and support sustainable business growth.
DTI Region 3 - Central Luzon