GIBU

GIBU® is a Full-Stack Integrated Advertising Agency connecting strategy, creativity, media, and performance to build brands that matter.
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The Business of Coherence®

17/10/2026

CREATIVITY & SOCIAL IMPACT: We are proud to announce that Mataya-Taya, a documentary produced by Tsinelas Films under the leadership of GIBU Executive Producer Carlos Hilaga, is 1 of 10 national finalists in the Adult Division at the Grand Festival.

Named after the classic Filipino game of tag, Mataya-Taya exposes a critical urban issue across the Philippines: the rapid loss of safe, accessible public open spaces for children. Under Carlos Hilaga’s production leadership, the film shifts the narrative from nostalgic reflection to civic urgency—positioning public play spaces as a fundamental child development and infrastructure right.

The physical spaces we build for our youth today may directly dictate the health and resilience of our communities tomorrow.

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17/10/2026

CREATIVITY & SOCIAL IMPACT: Among over 100+ entries across three divisions, Mataya-taya by Tsinelas Films has earned a place among the 10 finalists in the Adult Division, alongside entries in the Children and Young Adult divisions.

Spearheaded by GIBU Executive Producer Carlos Hilaga, with contributions from Jr. Producer Crizel Barameda and Jr. Creative Director Frankie Badango, the documentary brings attention to an increasingly overlooked part of childhood: access to open spaces where children can play, explore, and grow.

At its heart, Mataya-taya asks us to reconsider something we may have taken for granted: a child’s right to space to play. As public open spaces and playgrounds disappear from our priorities, we risk overlooking the role they play in shaping childhood, nurturing development, and building the foundations of a nation’s future.

Congratulations to Carlos, Crizel, Frankie, and the Tsinelas Films team. We’re proud to see our people champion a story with a stake in the future of our communities.

14/10/2026

PEOPLE: Giana Gabrinao is stepping into her next chapter as Jr. Art Director at GIBU Creatives.

From Multimedia Artist to Jr. Art Director, Gia’s progression reflects years of creative contribution as one of GIBU’s pioneering creative professionals, helping deliver work for mid- to high-level accounts while continuously refining her craft.

As she takes on a broader role in shaping visual direction, she continues to expand her artistic perspective through ongoing learning in art, culture, and emerging creative technologies. She draws it from a wider understanding of the world, its people, and the visual languages that shape how we see things.

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13/10/2026

CREATIVE COMMERCE: The holiday season for R.O.X. Philippines was celebrated a different kind of winter: one best experienced outdoors. Brought us with the hashtag , inspiring people to embrace the season, find comfort in outdoors, and make room for more adventures.

12/10/2026

CREATIVE COMMERCE: CONTENT AT SCALE. BUILT FOR PERFORMANCE.

More content doesn't always require more production. It's about making every asset work harder. Repurposing existing content into new formats, adapting creative for different platforms, and extending its value across every brand touchpoint.

More mileage from every asset. Less unnecessary production. Greater creative efficiency.

12/10/2026

PEOPLE: GIBU welcomes Serra Gonzalez as Integrated Accounts Director, strengthening our commitment to The Business of Coherence® and to building stronger connections between strategy, creativity, ex*****on, and business growth.

"Integration is more than bringing disciplines together. It’s aligning them toward a common business objective." - Serra Gonzalez

Welcome to GIBU, Serra. We look forward to what we’ll build together.

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12/10/2026

CREATIVE COMMERCE: From beating the morning rush to squeezing in that much-needed coffee run, the workday never really slows down. For Rockport, that familiar city sprint to life, showing how comfort and style can keep up with every detour, deadline, and destination.

Because wherever life takes you, keep moving in comfort.

07/10/2026

CREATIVE COMMERCE: Scent, distilled into a visual experience.

For Reverie Fragrances, GIBU translated its scents into a visual language where desire meets distinction, and every frame invites a closer look.

06/10/2026

TRENDS & INSIGHTS: From viral memes and internet personalities to unexpected trends and moments that took over our social feed, we will unpack what captured Filipino attention and why it spread.

More importantly, we’ll look at what these moments reveal about audience behavior, digital culture, virality, and opportunities for creative advertising.

Behind every meme is a signal.
Think beyond the meme!

06/10/2026

PEOPLE: Frankie Badango Takes on the Role of Jr. Creative Director at GIBU.

With a background in filmmaking, broadcast, research, media, and production, Frankie brings a valuable discipline to the team: listen closely, look deeper, and find a humane story worth telling.

That perspective will add another layer to how we think, collaborate, and make work together, especially as the boundaries between culture, technology, and advertising continue to evolve.

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