02/09/2026
π’ Important WhatsApp Pricing Update
Meta is changing the pricing of WhatsApp Business API from 1 October 2026.
Previously, replies sent during a normal customer support chat were free. Under the new pricing, Meta will charge approximately Rs. 5 for every business reply, including estimated tax.
For example:
π¬ If your business sends 10 replies to one customer, the estimated cost will be Rs. 50.
β
Good News for WhatsApp Ads
If a customer starts the conversation through a Click-to-WhatsApp Ad, messaging will remain FREE for 72 hours.
Please note:
β’ Messages sent by customers are free
β’ Only replies sent by the business are charged
β’ The final price may change slightly due to the dollar rate and taxes
β’ This pricing change is introduced by Meta, not by The WhatBot
We are sharing this update early so you can plan your WhatsApp customer support accordingly.
For any questions, contact The WhatBot Team.