23/08/2026
Most companies budget for an app before they've asked whether they need one.
The default plan looks like this: build for iOS, build for Android, maintain a separate website. Three codebases. Three release cycles. Three places for the same bug to hide. And at the end of it, a download screen standing between you and every new customer.
A Progressive Web App collapses that. It runs in the browser, so there's nothing to install and no app store gatekeeping a release. But it installs to the home screen when a user wants it there, sends push notifications, and keeps working when the connection drops.
One build. Every device.
It isn't the right answer for everything — if you need deep hardware access or you're shipping a game, native still wins. But for most business software, booking flows, portals and internal tools, the app store is a cost you're paying for no reason.
We help teams make that call before the budget is committed, not after.
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