02/05/2026
This is for 'I don’t care about design' people.
You don’t, but your ICPs do.
Their eyes do.
Their pockets do.
When someone sees you for the very first time,
they judge you from head to toe, not even intentionally.
But they do.
It’s human psychology.
In the online world, where decision makers are looking for problem solvers for their business
They see you via your profile and what you have been putting out into the world before they find you.
How you present your work.
How much you care about your own personal brand.
How aligned you are.
This is shown through your profile, your content, and your consistency.
And it’s not just a one time thing.
People see you every time you show up.
And when every time you show up differently
they find you confusing.
Your message changes every time.
Your visuals change every time.
I hope it makes sense now
that visuals are not an option
they are mandatory.
Have you ever left someone's profile because it just did not look right?