30/04/2026
For Parents: On Drugs — The educational campaign
𝐏𝐀𝐑𝐓 𝐒𝐄𝐂𝐎𝐍𝐃: “𝐖𝐚𝐫𝐧𝐢𝐧𝐠 𝐒𝐢𝐠𝐧𝐬”
In collaboration with the Polish Ministry of the Interior and Administration (MSWiA) and police officers who deal with drug-related issues every day, we produced two animated spots.
The educational campaign was developed to raise awareness among parents about the risks and early indicators of drug use, as well as the ease of access in the digital age. We are grateful for their invaluable expert input, which was essential in shaping both the strategic direction and the educational integrity of the campaign.
𝐕𝐢𝐬𝐮𝐚𝐥 𝐋𝐚𝐧𝐠𝐮𝐚𝐠𝐞
The black-and-white illustration acts as a visual alarm—it strengthens the message without overwhelming viewers with excessive visual stimuli and helps convey the seriousness of the topic. We developed the titles and scripts for two spots: one focuses on the ease with which young people can access drugs, while the other highlights behaviors that may alert adults that a person is struggling with addiction. We also created an illustrated character that allows parents to see the world of a child struggling with addiction from a new perspective.
𝐏𝐀𝐑𝐓 𝐒𝐄𝐂𝐎𝐍𝐃 𝐖𝐚𝐫𝐧𝐢𝐧𝐠 𝐬𝐢𝐠𝐧𝐬
"Warning signs" video helps caregivers recognize early indicators of drug use in young people. The video highlights changes in behavior, social life, routines, and appearance. The film is designed to make it easier for parents and to respond quickly and support their children.
👉 Design has been shortlisted for the
𝐏𝐨𝐝𝐩𝐮𝐧𝐤𝐭 𝐭𝐞𝐚𝐦
– Story: Emilka Bojańczyk, Basia Synak, Ewa Najnigier-Galińska, Magdalena Dobruk
– Script, Illustrations and Animation: Barbara Synak
– Voice: Barbara Synak
– Sound: Marta Hinderer
– Business: Magdalena Dobruk
– Client:
Ministry of the Interior and Administration of the Republic of Poland (Ministerstwo Spraw Wewnętrznych i Administracji)
❃❃❃
Visually strong and well-made design by Podpunkt
