13/06/2026
So much has happened lately that I’m only now finding a moment to write about one of the projects that has stayed closest to my heart: the opening of the UGG shop-in-shop inside Sport Couture at Băneasa Shopping City , where I had the pleasure of creating an illustration inspired by summer and all the good energy that comes with it. ☀️
After exploring several creative directions and illustration concepts, we landed on a vibrant summer pattern that complemented the atmosphere of the event. It was especially rewarding to see the artwork come to life on bandanas and tote bags, which guests took home as little keepsakes from the day.
I was invited to join this project by the wonderful team at .square.agency. Huge thanks to Miha and Lidia for their trust, seamless communication, and for making this one of the easiest and most enjoyable collaborations I’ve had in a long time. It’s rare to work with people with whom everything flows so naturally, and I truly hope our paths cross again.
I was also happy to share this activation with .jewelry , whose beautiful creations added an extra touch of magic, and to meet , such a wonderful and energetic person.
Special thanks to for the photos and to for the lovely conversation about our shared passion: design.
And, of course, thank you to everyone who stopped by, stayed for a chat, or left with a personalized bandana featuring a drawing or a few handwritten words of inspiration.
One of my favorite projects of the year, and a reminder of how much I enjoy creating experiences that bring people together. ✨
Looking forward to seeing what the second half of 2026 has in store.
