Zitec

03/06/2026

Zitec becomes the first IT company in Romania to be B Corp certified. ✊

The certification is awarded after the B Impact Assessment, a rigorous, international and independently audited evaluation. It looks at how a company supports its employees, contributes to the community, protects the environment and governs itself.

"We built Zitec on a foundation of responsibility and business ethics, reflecting our commitment to making thoughtful decisions every day: from the projects we take on, to the clients we choose to work with." says Simona Lapusan, our Co-CEO and Co-founder.

The movement spans over 10,700 Certified B Corporations across 104 countries and 162 industries, collectively employing more than one million people. Zitec joins as the first Romanian IT company in that network, with the help of Better Business Alliance and Corina Radu.

“We are committed to remaining a company that creates significant positive impact enabled by technology. This certification gives us a solid foundation to continue supporting sustainability and social responsibility, and we hope it can serve as an example for the wider IT industry in Romania,” said Alexandru Lapusan, our Co-CEO and Co-founder.

This news marks the beginning of a new and exciting chapter for us, one that is yet to be announced. Keep an eye out for the good news. It's coming sooner than you think.

02/06/2026

GenAI has spent a couple of years impressing everyone by answering questions. The more interesting question for retail now is what happens when AI starts doing. 👀

We're talking about AI as an agent that executes tasks, manages workflows, and works through technical problems on its own. This approach to AI changes what your data infrastructure has to handle.

In the final session of our webinar with Google, their speaker approached this with a live demo.

Agentic AI introduces new and unpredictable traffic patterns, so your data teams have to rearchitect and optimize to keep up.

In turn, this is reshaping how data preparation and cleaning work across BigQuery and the wider ecosystem.

The entire practical session is live now. Don't miss out. Link below. 👇

The 2025 ROI of AI in Retail & Consumer Goods - a survey of 585 senior leaders of global enterprises - get the latest insights on AI adoption and reveals the key areas where business value is being realized.

29/05/2026

Plenty of retailers are experimenting with AI right now, yet far fewer can point to where it improved the bottom line. The reason catches a lot of teams off guard. 👀

What we've identified as hurdles are:

👉 Misalignment
👉 Risk aversion
👉 The quiet decision paralysis that sets in when nobody wants to own the call

In the second session of our webinar with Google, our Tech Consulting Director, Iulian Oprea, shared three principles that tend to separate the retailers who scale AI from the ones who stay stuck in pilots:

💡 𝐓𝐡𝐞 𝐟𝐢𝐫𝐬𝐭 𝐢𝐬 𝐭𝐨 𝐟𝐢𝐧𝐝 𝐲𝐨𝐮𝐫 𝐟𝐚𝐧𝐚𝐭𝐢𝐜. Rather than transforming the whole company at once, find the people genuinely excited to push through the friction, and hand them real problems to solve.

💡 𝐓𝐡𝐞 𝐬𝐞𝐜𝐨𝐧𝐝 𝐢𝐬 𝐭𝐨 𝐰𝐚𝐭𝐜𝐡 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐂𝐨𝐛𝐫𝐚 𝐞𝐟𝐟𝐞𝐜𝐭. When you reward the wrong things, like lines of code or simple automation, you get the wrong outcomes, so reward the appetite for change and experimentation instead.

💡 𝐓𝐡𝐞 𝐭𝐡𝐢𝐫𝐝 𝐢𝐬 𝐭𝐨 𝐟𝐚𝐜𝐢𝐥𝐢𝐭𝐚𝐭𝐞 𝐝𝐢𝐬𝐜𝐨𝐯𝐞𝐫𝐲 𝐫𝐚𝐭𝐡𝐞𝐫 𝐭𝐡𝐚𝐧 𝐦𝐚𝐧𝐝𝐚𝐭𝐞 𝐢𝐭, because what leadership sees as an opportunity, teams may read as a threat. People commit to what they help build.

This is why AI adoption journeys fail. However, having experience with implementing this technology across industries, we've structured our approach to give you a useful flow to help you succeed.

We call this approach the AI Value Flow, which is a methodology we developed to help you move from isolated pilots to scalable ROI through three phases:

𝐒𝐞𝐭𝐮𝐩 -> 𝐖𝐨𝐫𝐤𝐬𝐡𝐨𝐩 -> 𝐏𝐎𝐂, 𝐭𝐨 𝐩𝐫𝐨𝐯𝐞 𝐯𝐚𝐥𝐮𝐞 𝐟𝐚𝐬𝐭.

Iulian's full session is available now. Comment 'AI' and we'll send it right away.

28/05/2026

You have the dashboards, the warehouse, or even the recommendation engine and forecasting model running. So why does the real impact, like the margin gain or the cost saved, keep staying just out of reach? 🤔

It usually comes down to one thing that is easy to miss. The data was built to explain the past, not to predict what happens next.

There is such a thing as having analytics-ready vs. AI-ready data. 👇

Analytics-ready data answers "what happened" by compressing everything into totals and KPIs. AI-ready data answers "what will happen" by expanding that same data into sequences, behavior, and context.

Recently, we've held a webinar with Google about AI in retail, and the findings are worth noting.

In the first session of our webinar with Google, Radu showed how retailers make that move. It starts with the Medallion architecture, structuring data into Bronze, Silver, and Gold layers, and it really takes off when you reach semantic-rich data that understands the customer journey over time, rather than just sales per day.

Adi's full session is available now. Just type 'webinar' in the comment section, and we will send it to you right away. 👇

01/05/2026

You don’t need to be “good enough” to have a hobby. You don’t need to be a pro runner, sailor, or photographer to start. You just start. And that’s what Zitec Tribes is about, a zero-pressure space we designed for our colleagues to try things, learn, and have fun. Yesterday it was the Photography Tribe’s turn 📸

We had a hands-on phone photography workshop where we played with light, composition, and realized how much you can do with just a phone. But the best part was seeing everyone genuinely supporting each other’s photos, a nice mirror of how we also work together every day.

Beyond work teams, what we’re really building here is a community. Yesterday was another reminder of how much fun that can be. Until next time! 💙

30/04/2026

The live auctions have officially started at eLicitațiiANAF. 👇

Until last year, buying a state-confiscated asset in Romania meant a trip to the ANAF office, paper forms, and scanning fragmented announcements across the press and local websites.

Now, the same process happens from your phone or laptop. You log in with your SPV account, browse all available assets nationwide, upload your documents online, pay the participation fee by card, and place your bid in real time, anonymously, on equal footing with every other participant.

So far, eLicitațiiANAF recorded 705,000 unique users and 48.5 million page views. ANAF and the Ministry of Finance have published 1,300 auctions, of which 86 reached the active bidding phase. 💡

Among the first high-value transactions:

👉 A three-room apartment in central Bucharest received a bid at the starting price of 1.66 million lei
👉 A Swiss platinum watch attracted a bid at its starting price of 84,700 lei

For anyone who has wondered what real reform in tax administration actually looks like, this is a prime example. eLicitațiiANAF is the first integrated digital platform in Romania for the auctioning of state assets.

We built it alongside the Ministerul Finanţelor and Agenția Națională de Administrare Fiscală.

And yes, there are still features we are refining and feedback we are actively collecting.

But the most important part is that it contributes to a more digitalized country and offers a simpler process for acquiring state-seized goods, all while contributing to the national economy, fairly and transparently. ✊

Thank you to all the teams involved in creating this platform. 💙

22/04/2026

Hey there! If you didn't get your daily dose of good news, keep on reading. 😀

A year after the idea first came out, Claudiu Bogdan's hackathon concept turned into a system tracking 13,000 public institutions to bring more transparency into decisions, budgets, and initiatives impacting civic societies.

What's more, Claudiu even quit his job to focus on the platform called transparenta.eu, and we think that his dedication is worth celebrating!

The platform's mission is to transform complex records into accessible public information. It now serves thousands of users who seek a clear understanding of local budgets and administrative decisions. We've heard that since this solution was implemented, some very productive public discussions have emerged.

Various local governments already integrate these data layers directly into their websites to share financial records with the community.

Now, that's what we call great news. 👏

Always happy to support technology serving as an engine of a healthy society. Last year, when we sponsored this hackathon, also supported by Ethical Media Production Alliance (EMPA), the concept was just an idea on paper.

Watching it grow into an essential civic tool is such a great reminder of why engineering for impact remains our priority! 💙

To the founder, Funky Citizens, How to Web, the amazing organizers at AmpliFY ONG, and all others contributing to the platform in any way: keep fighting the good fight.

PS: The solution has already added new features, like the option to view key public data (e.g., spending by categories, total income vs. expenses, and more) from city halls. It's worth checking it out.

20/04/2026

Between January and October 2025, one industry generated over 550,000 AI-driven website visits in our cross-industry analysis. Eight times more than the next sector. 👀

It was Retail.

How do we know? Because we tracked 150 websites from 16 major industries to see how ChatGPT, Google AI Overviews, and other AI platforms impact digital discovery (across Romania).

Still, this shift is global, and it applies across industries.

Capgemini's research on 10,000 users also shows it. One-third of consumers spend more than an hour on AI tools every day.

Interactions with AI tools have nearly doubled since 2023. Plus, 7 in 10 Gen Z are actively exploring AI tools.

What this means for your brand discovery is:

👉 AI systems synthesize, compare, and recommend products before a user clicks on any website.

👉 The shortlist is formed in the AI response. For example, if your product pages contain vague descriptions, inconsistent specs, or unstructured text blocks, they are difficult for AI to extract and include.

👉 Brands with technical specifications and structured content are performing disproportionately well in AI-driven discovery.

We explained this trend and what businesses must do ASAP to capitalize on it in a recent study. Comment "visibility" and we'll direct you to it.

16/04/2026

You can’t hack an employer brand. You can only earn it, day by day.

It starts with how a candidate feels after an interview, even if they didn’t get the job. It continues in onboarding that makes things clear instead of overwhelming. In the way a team rallies together when a sprint gets tough. In feedback that is encouraged and acted on (thank you, Mirro.io). In open conversations about what we’re building, what we stand for, and what we’re still learning. And yes, even in the way we party. It’s the sum of everything that makes a company what it is.

When what we intend to build matches what people actually experience, it shows; that alignment has brought us to #7 in the IT&C Top Employers 2026 by Undelucram.ro! 🎉

We’re proud of this ranking and grateful for the opportunity to share more of our philosophy in their yearly magazine. Thank you to everyone who left an honest review; trophies are nice, but leaving a positive mark on your professional and personal journey is the real reward. ❤️

01/04/2026

There was no complex social media strategy behind this. When it comes to things that matter to us, we don't think about going viral, we focus less on visibility and more on making a difference.

If you know us, you know that civism is deeply embedded in our DNA and is one of our core CSR pillars. So when the first round of the presidential elections saw a turnout of just 53.2%, simply watching from the sidelines wasn’t an option.

We just wanted to remind people that a choice made by half a country is only half a choice and that’s how “53.2% nu e destul” was born. No agency. Zero media budget. Just a small in-house team with a simple, easy-to-understand idea that turned into a movement:

👉 60+ amazing brands stepped up and joined us.
👉 The message generated hundreds of thousands of views and massive organic engagement.
👉 The most important part? In the second round, turnout spiked to 64.7%. While it’s definitely not entirely our merit, we like to believe we played our part in the collective wake-up call our society needed.

Really happy to see this initiative win 🥉 3rd Place at the Romanian Sustainability & CSR Awards (Special Projects). Big thank you to everyone who carried the message forward. Showing up matters!