Cojocea

Diseño, UX & Marketing
🇷🇴 Estudio europeo | 📍 Guadalajara, MX
Ayudo a marcas mexicanas a verse y vender mejor
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02/11/2026

People don’t read websites. They scan them.

They’re looking for one thing: is this for me, and what do I do next?

If your homepage doesn’t answer that in five seconds, it doesn’t matter how good the rest of the page is. They’re already gone.

Be honest: do you read every word on a website, or just scan? Tell me below 👇

26/10/2026

Every extra click. Every confusing button. Every unclear label.
That’s friction, and it’s why people leave before they buy, sign up, or even understand what you offer.
My job isn’t to make things look impressive. It’s to remove every reason someone has to hesitate.

What’s the most annoying website you’ve used lately? Tell me below 👇

19/10/2026

I don’t design for the smartest user.

I design for the most confused one: tired, distracted, on their phone in a waiting room.

If they can figure it out, everyone can.

Good UX isn’t built for ideal conditions. It’s built for real ones.

Want your site to work for everyone? send a message to get in touch.

17/10/2026

Getty Images is a huge name, maybe the biggest when it comes to editorial and stock photography. I have had an account on one of their websites, iStock, for almost 10 years now. I was kind of shocked to hear that they will file for Chapter 11 bankruptcy.

They started back in 1995 from the idea of Mark Getty (a descendant of oil magnate J. Paul Getty). In 1997, Getty Communications combined with PhotoDisc to create Getty Images.

They grew big by buying a lot of photo archives, from sports to history, such as Liaison Agency, Allsport, Newsmakers and Hulton Press Library, among many others. After that they went for other “small” companies such as Archive Photos, iStockphoto and MediaVast. In 2016 they were huge and with no competition after Corbis, Bill Gates’ rival agency, sold its license. In 2025 Getty reported an annual revenue of 981.3 million USD.

On October 12 of this year they announced that they will enter a bankruptcy process. A few reasons: first, they have a heavy debt of $2.1 billion against only 51 million in cash. Another reason is the failed merger with Shutterstock, and of course the AI competition.

Now, how will the future look for contributors and photographers? In the short term, the company said that contributors, customers and vendors will be unaffected and will be paid. But some contributors have reasons for distrust, as over 9,000 photographers on iStock (me included) were told that they had been overpaid and that the amounts would be deducted from future royalties. However, Getty projects its editorial stock to grow from 369 million to 400 million, so photographers who are covering real events look a bit better than the microstock photographers who are competing against AI. Also, for now the trials are not a safety net for the copyright owners, as many of the photos on Getty and its subsidiaries were sent for AI training.

Some advice for photographers is to document what Getty owes them, keep their agreements and any official emails and conversations, and watch for the official notes from the company.

I collected some information from websites such as Marketing-Interactive, ThePrint, The Post Millennial, bdnews24 and PetaPixel.

📸 Do you sell your photos or designs online? Tell us in the comments how you’re dealing with AI competition.

12/10/2026

“People aren’t clicking the button.”

Clients tell me this all the time. But the button was never the problem.

The problem is what happens before it:
→ Confusing copy
→ No clear value
→ Too many choices

Fix what leads to the button, and the button starts working on its own.

Which one is hurting your website the most? Comment 1, 2, or 3 👇

07/10/2026

Every layout has a path. If you don't design it, your audience invents their own. 👀
F for text-heavy pages. Z for visual, simple ones.
Save this for your next project. 📌

05/10/2026

If your palette doesn't match your message, you're fighting your own brand before anyone even scrolls.

25/09/2026

"Funnel" sounds complicated. It's not. It's just 4 steps:

1️⃣ Awareness — they find out you exist
2️⃣ Consideration — they're comparing you to others
3️⃣ Conversion — they actually buy/book/sign up
4️⃣ Retention — they come back (or tell a friend)

Most businesses pour money into step 1 and forget steps 2–4 exist. If people are visiting but not buying, more ads won't fix that. A better funnel will.

Where's your business actually leaking people?

17/09/2026

Every time a client asks me to add more: more color, more text, more effects...I ask them one question:

What do you want people to look at first?

Because when everything is important, nothing is.

The best designs aren't the ones with the most in them. They're the ones that know exactly what to leave out.

Less isn't lazy. Less is a decision.

Struggling to simplify your own brand? DM me "SIMPLE" and I'll tell you what to cut.

10/09/2026

Beautiful is not the goal. Beautiful is the bonus.

Every project we take on: brand identity, UI, or a single social post, starts with one question: what does this need to say, and to whom?

If it looks good but says nothing, it's not finished yet.

That's the standard we hold every Cojocea Studio project to. 🎯

Address

Constanta

Website

https://cojocearo.myportfolio.com/

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