03/03/2026
At the Future Retail & FMCG Forum organized by The Diplomat-Bucharest, our CEO, Marius, shared a clear perspective: is no longer a support media. It is becoming CORE retail infrastructure.
The evolution is undeniable: from isolated in-store screens → to measurable retail media networks → to AI-powered ecosystems influencing decisions in real time.
With over 80% of purchase decisions still happening in physical stores, the true power of media lies exactly where intent meets action.
At Spectro:o, we are scaling a network of 10,000+ digital touchpoints across Romania, transforming retail environments into intelligent, data-driven communication platforms that deliver contextual messaging, measurable performance, and real business impact.
The future of advertising is, one might say, online/offline. We say it is synchronized, intelligent, and embedded in the retail journey.
📖 Read the full article and cool insights here:
HomeNewsMarius Patroi, Spectroo Software: "Retail media is entering a new growth phase" Marius Patroi, Spectroo Software: “Retail media is entering a new growth phase” NewsTop storiesRetail & FMCG Published on February 27, 2026 By Petre Barac FacebookTwitterWhatsAppLinkedinEmail Retail media has...