18/01/2022
👉 BUILD SOLID FACEBOOK MARKETING STRATEGY IN EASY STEPS
👇 SCROLL DOWN FOR MORE INSIGHTS ABOUT EACH STEP.
1. Define your audience
To identify your audience, you need to know their:
Location
Age
Job type
Problems
Facebook activity (how and when)
Use Facebook audience insights tool to help you specify more criteria about your target audience to find them easier.
2. Set goals
Set SMART GOALS, for example:
•Increasing conversions on your website
•Improving customer service
You can set the exact figures you want to see, but be realistic.
Divide your goal into detailed steps.
3. Plan and prepare your content in advance
Try to stick to these rules:
• 20% promotion of your brand/product
• 80% entertainment, information and education
Try, make mistakes, improve.
Don't just sell the product but first, build relationships by providing some value through your content. Remember to balance what you promote with a value that you give to your audience to increase engagement.
RULE: You will be punished by Facebook if you promote too much.
After planning what to post, think of when will you post, experiment with time. Create a calendar for your content. Post consistently!
4. Fully Optimize Your Page
Try to avoid the audience questioning you about the product by providing them with all information about it on the FB page.
Complete your brand page:
• Put extra effort into FB cover banner
• Encourage people from other platforms to follow you on FB
• Create inspiring content that relates to the majority
• Update 'about' section
5. Use Facebook Tools To Its Maximum
Optimize FB Business Manager that helps you to regulate both, paid and organic FB content. With this tool, you have a chance to work collaboratively with your team, agencies or contractors.
Optimize another FB Groups, the tool to increase engagement. It is some sort of community in a digital space for sharing common ideas and information. Use your expert knowledge to deliver valuable content (coupons, sales, offers) for members of FB Groups to increase their brand loyalty.
Use FB Chatbox. It is a messenger bot that helps you send an automatic reply to many messages, avoiding you doing it manually. Create a good automated response to be connected.
6. Combine FB Pixel with FB Ads
Imagine you produced an amazingly high standard post, perfect text, picture and time, so you hope it will be shown in many feeds.
BUT, not every piece of content appears on the news feeds of your followers. Organic posts have little % of reach, for example:
>10000 followers page have around 8% reach