Studio NOOR ANISA

Studio NOOR ANISA I help visionary Muslim businesses get unstuck & level up through a distinctive Brand Strategy and Design.

Attract your dream customers, so you can get the recognition, sales & breakthrough results you deserve while being spiritually grounded.

I used to let my worth be determined by whether I filled a room or whether people enjoyed it. Maybe it comes with gettin...
07/08/2026

I used to let my worth be determined by whether I filled a room or whether people enjoyed it.

Maybe it comes with getting older (my kids call me Gen Dinosaur).. these days I’ve let go of letting my worth be tied to outcomes. And trusting that what is meant for me won’t miss me.

And that if I put in the work and be smart about it, the right people will turn up at the right time in the right space.

And this Branding Social that felt like a crazy idea 2 months ago? Proof ✨. That’s kinda chic.

Alhamdulillah.

01/08/2026

What does it mean when people do see you, they do admire what you do, but it’s not exactly bringing you the kachings and growth you know you deserve?

You tell yourself you need to be more visible. That maybe you need a marketing team so you’re out there even more..

But deep down you aren’t even sure that’s going to help 💸💸

Because more eyeballs on something people can’t quite get.. is just that.

And what I keep seeing with scaling founders is there’s no one fix that works for everyone to close that gap between how good you are and how people perceive your brand.

Some need better positioning. Some need clearer messaging that isn’t stripped of their quirky personality. Some need a visual language that makes sense together no matter where they’re experienced.

Most founders are guessing. And betting their money on those guesses.

Which is why I always start with a Disconnect Diagnostic.

You don’t know whether something’s worth putting your money on until you know it’s the right thing to put your money on.

DM me “diagnostic”

31/07/2026

What does it mean when people do see you, they do admire what you do, but it’s not exactly bringing you the kachings and growth you know you deserve?

You tell yourself you need to be more visible. That maybe you need a marketing team so you’re out there even more..

But deep down you aren’t even sure that’s going to help 💸💸

Because more eyeballs on something people can’t quite get.. is just that.

And what I keep seeing with scaling founders is there’s no one fix that works for everyone to close that gap between how good you are and how people perceive your brand.

Some need better positioning. Some need clearer messaging that isn’t stripped of their quirky personality. Some need a visual language that makes sense together no matter where they’re experienced.

Most founders are guessing. And betting their money on those guesses.

Which is why I always start with a Disconnect Diagnostic.

You don’t know whether something’s worth putting your money on until you know it’s the right thing to put your money on.

Link in bio 🔗

24/07/2026

Calling on women founders to tell other women founders..

Either way, the event is going ahead because whether it’s 10 people or 20, we will enjoy icecream flavours that bring out the child in you without spiking your blood sugar levels, while spotting the gaps in your business that might be holding you back from growing. Either way, win-win right?

And if we haven’t met, I’m Maylene, a brand strategist and creative director for founder-led brands ready to scale, based in London for the last 23 years but back home in Singapore for the summer and would love to meet and support brands based here.

09/07/2026

My tween daughter’s been calling me strange a lot lately.

Like when I spent an unnecessarily long time in the chilled drinks aisle examining and admiring the packaging… while watching fellow humans as they shopped.

Is it really just me? 🤔

There’s been a lot of challenger brands lately, especially in the drinks aisle. So it’s a very competitive landscape.

Cool packaging, curiousity or familiarity can make someone pick a product up.

But what I’m really fascinated with is what makes them choose to buy it in the split seconds they have in front of the shelves.

Which is why I’m obsessed with making it easy for the right people to choose the brand that’s so for them, they can’t shut up about it to others.

Anyway, I’ve recruited my tween on my brand spotting adventures so I don’t look like the only weirdo.

Which new brand has got you really excited recently?

Address

231 Bain Street, #01-75, Bras Basah Complex
Singapore
180231

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