11/02/2026
Sangthong Group Rebranding Project
Sangthong Group, Thailand’s leading tensile tent and fabric structure specialist, has long been trusted by contractors and design professionals for its structural expertise and reliability.
As the market evolved, its customer base expanded to include more end users – business owners and brands seeking not only functional structures, but solutions that elevate their visual identity and brand presence.
This rebranding marks a strategic repositioning rather than a simple visual update. The new identity reflects a more sophisticated, value-driven brand – combining technical precision with refined aesthetics.
Through a clean and modern visual system, Sangthong Group transitions from a tent manufacturer to a premium fabric structure brand that helps clients build spaces that strengthen their brand image.
Designed by Cofounder Bangkok Studio
Brand Designer: Thitiwat R.
Web Developer: Sorajate H.
Project Coordinator: Tantip M.
Year: 2026
