Exemdesign

Exemdesign I build original, highly creative websites for new and small businesses

Warmup thumbnail.
10/05/2023

Warmup thumbnail.

Don't overlook the opportunity your website presents for you to flesh out your brand and tell the world why you do what ...
30/11/2022

Don't overlook the opportunity your website presents for you to flesh out your brand and tell the world why you do what you do.

"Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day."- Beth Comstock
29/11/2022

"Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day."
- Beth Comstock

Do your social media posts do one or more of the following?ENGAGE – Grab your readers by the “you know whats”! Make them...
23/11/2022

Do your social media posts do one or more of the following?

ENGAGE – Grab your readers by the “you know whats”! Make them WANT to read your post. Your goal is to get a reaction from at least some of them. Use stories, personal anecdotes, quotes, excerpts and statistics to grab their attention. Ask questions and invite feedback. And uploading an image to your post is a great way to prime the audience for the text.

ENTERTAIN – Make your audience laugh or feel moved with a post that offers a momentary distraction from the seriousness of life. Entertaining posts may not do much for your sales, but they offer the audience a little “pick-me-up” for which many will be grateful. And if you brand your entertainment posts, you’ll get your logo and business name in front of them.

EDUCATE – I am sure you know many things that your audience might find helpful. Surveys show that helpful educational posts are very popular if the information presented is to-the-point and relevant. These posts allow you to show off your expertise and help establish you as an expert.

Remember that you can mix these post types up as well.

Whichever route you go, try to work your business name into your posts. After all, that’s why you are posting.

If you want to see more ideas about creating your own effective social media campaigns, check out the following link:

https://exemdesign.com/social-media/

"Today it’s not about ‘get the traffic’ — it’s about 'get the targeted and relevant traffic.’ "- Adam Audette
22/11/2022

"Today it’s not about ‘get the traffic’ — it’s about 'get the targeted and relevant traffic.’ "
- Adam Audette

It's all good and well having to deal with difficult clients, but if we flip the script, what kind of client or customer...
17/11/2022

It's all good and well having to deal with difficult clients, but if we flip the script, what kind of client or customer are you?

Be honest.

Post your thoughts in the comments below. I would love to read them.

Your website will not attract visitors on its own. Here are a few tips on getting people to visit your site without doin...
16/11/2022

Your website will not attract visitors on its own. Here are a few tips on getting people to visit your site without doing too much extra work.

1. Try adding your website URL to the end of your social media posts, whether you create them yourself or simply re-post the posts of others.

2. You could also add your website URL to your social media descriptions (the text that appears next to your name and photo). However, unless you can work it into the text naturally, avoid adding it to your comments, as this just looks desperate.

3. Find popular industry blogs and leave comments. Try to work your website URL into the comments you leave. Some blogs have a special place for you to post your website URL so when people click your name displayed in the comments section, they are taken to your website.

4. Make sure your website URL is in your e-mail signature and on your business cards.

Yes, some of these tips may seem obvious, and you most probably do them, but sometimes we overlook the obvious.

If you know of any other online places where you can leave your website URL, feel free to lave them comments.

https://exemdesign.com

"Focus on the core problem your business solves and put out lots of content and enthusiasm and ideas about how to solve ...
15/11/2022

"Focus on the core problem your business solves and put out lots of content and enthusiasm and ideas about how to solve that problem." - Laura Fitton

Finally, it's Friday! The weekend is almost upon us. For many, Saturday and Sunday are just two more work days - perhaps...
11/11/2022

Finally, it's Friday! The weekend is almost upon us.

For many, Saturday and Sunday are just two more work days - perhaps without as many e-mails and instant messages as during the formal work week.

If you are one of these people, I sincerely hope that you make time for friends and family (and for yourself) this weekend.

Take a day to sleep in late, just hang around with loved ones, eat some food you really want to eat, drink a glass of that wine or whisky you've been saving for a "special occasion", take a walk in a park or on the beach. Enjoy. Smile. Breathe deeply.

If you already have a good work-life balance and will be taking one or both days off, good on you.

Have a great weekend everybody!

So your client or customer has just made a request for something you are not obligated to provide (for whatever reason)....
10/11/2022

So your client or customer has just made a request for something you are not obligated to provide (for whatever reason). Or they are trying to rush you because they messed up their project plan. What do you do?

Do you just suck it up and do what they want to keep them happy? After all, they are paying the bill. And if they are happy, they may come back or tell their friends about you and your business.
Here's an article with five reasons the customer IS always right.
https://buff.ly/3NPDQhp

Or do you push back and, depending on what the request is, tell them they will have to pay more or that you just can't do it? After all, if you give an inch, they might take a mile. Or they may start asking for more "favors".

Here's an article with five reasons why the customer IS NOT always right.
https://buff.ly/3Uiw3v6

I guess that most people would say "It depends."

If it's a small ask and the customer is friendly and/or loyal, most people would most probably say ,"Sure, why not?"

But, if the client is arrogant or demanding or they feel the client is trying to manipulate them, then perhaps not.

Ron Kaufman maintains (in this article https://buff.ly/3UnbLAz) that we should try to find a compromise that's win-win for both parties. A good approach, but not practical in many situations.

What do you think? How do you deal with those extra little requests?

Comment below.

Do you maintain a blog on your website?A blog is not just a place where you talk about what you think and what you know....
09/11/2022

Do you maintain a blog on your website?

A blog is not just a place where you talk about what you think and what you know.

Blogs can help your business in many ways, the most important of which are the following:

1. They can help you demonstrate your expertise in your field so that you are seen as a thought leader.

2. They can become a resource for potential clients.

3. If done properly, they can attract free organic website traffic from search engines.

Here is an article I have written to help you write an engaging blog that gets noticed by Google.

https://exemdesign.com/how-to-write-a-blog-post/

Feel free to CONTACT ME if you have questions about blog writing (or website design or online marketing). I am happy to help.

https://exemdesign.com

"Clients don’t care about the labor pains; they want to see the baby." - Tim Williams
08/11/2022

"Clients don’t care about the labor pains; they want to see the baby." - Tim Williams

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