20/05/2026
AI is quietly cutting off the traffic that news sites depend on — and the numbers are stark. 📉
According to the Reuters Institute, search engine traffic to publishers could drop by more than 40% over the next three years. The Washington Post cut 30% of its staff. Business Insider cut 21%. And the cause in both cases points to the same thing: readers are getting their answers from AI, not from clicking through.
So what are the smartest publishers doing about it? 🤔
We looked at how Bloomberg, the Financial Times, The Economist, Condé Nast, and Axios are each building their way out — and what the Reach plc + AWS case study tells us about why infrastructure matters just as much as strategy. ☁️
Full article at the link 👉 https://www.netron.net/en/newsDetail/473?ai-era-media-survival