03/03/2026
To the Jackson Family,
Thank you for allowing me to help honor the life and legacy of Robert “Bobby” Jackson.
When you shared that you wanted his program to reflect the very rodeo flyers he created for so many years, I understood immediately that this was more than design, it was continuing a tradition. His flyers always listed the bookkeepers, timekeepers, arena directors, stock men, judges, pickup men, and announcers who were working each rodeo. That detail mattered because it showed that he believed rodeo was never a one-man show, it was built by a team.
So it was only right that his program paid homage to those who worked those rodeos alongside him who have since passed on. That tribute carried the same respect and honor he showed others for decades.
Even the memorial details reflected who he was. Instead of traditional flowers for the family, you chose buttons, a tribute to his legacy in trail riding. And the pallbearers wore back numbers, because every major rodeo has a back number. That was powerful.
Creating these memorial pieces was more than design, was preserving history. Every buckle detail, every western element, and every word chosen was intentional. It was important to me that his strength, his pioneering spirit, his faith, and his impact on this community were reflected in a way that felt worthy of who he was.
As family, this meant even more. Being entrusted to visually represent a man who built arenas, broke barriers, and carried tradition forward is something I do not take lightly.
His legacy is not just remembered, it is established. It lives in the ranch, in the rodeo, in the trail riders, and in generations that will continue because he did.
They’re having a rodeo in Heaven, and Uncle Bobby is home 💙
Thank you for trusting me to help tell that story.
With love and respect,
Chelsea 💕
