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25/10/2022

Be sure you're making the most of the content you work so hard to create!

When you create a piece of content, think about your end goal. Are you driving people to make a purchase? Are you trying to boost your site traffic? Are you looking for follower engagement?

Once you know your end goal, use that piece of content across all the platforms. Be sure to link appropriately - if you want people to purchase, make it easy for them to find the checkout. If you're working on site traffic, be sure to include a link to your website.

All too often, we see people producing beautiful content that takes you nowhere. Be sure you're maximizing the power of what you're producing.

Final tip: if you're recording podcasts, use both the audio and the video. You're putting so much time into producing that podcast - make sure the material is everywhere, in a variety of forms.

Maybe you feel like you have time to record the podcast or write the blog or create the reel, but from there, it's too much. Please, get in touch! We love helping clients maximize the potential and reach of their content.

11/10/2022

If you're running a business, you want to be sure you have a place online.

You want it to look good.
You want it to feel genuine.
You want it to draw people in and keep them coming back.

At Optimum Funnels, we offer a variety of web design services.

Whether you need a full buildout, a simple cleanup, a few extra pages, or seo services, we'd love to create something that feels just right for you and your business.

Drop a DM if you're interested in learning more or if you're looking for a pricing quote.

28/09/2022

Quality content is such an important piece of business growth.

It's what gets people to your site. It's what lets people know who you are and what you do. It's what builds trust, maintains engagement and keep people coming back.

Quality content creation takes time. And oftentimes, can feel completely overwhelming.

We work with clients to create blog posts, images, videos, email campaigns and more.

We manage and maintain social media feeds.

And if you're just getting started or are ready for a refresh, we help clients develop a brand that accurately conveys who they are and what they do.

Please be in touch if you're curious about our content creation services. We'd love to know how we can support you and your business.

19/09/2022

Want your website to climb the search results?

It's no secret. People trust Google results. And if you have a website, you want it to show up at the top of that search results page.

But is your website optimized? We're talking header tags, alt tags, keywords, site speed and more.

Without these pieces in place,
people won't be able to find you on their own. And people who find you organically are worth so much.

Clients that come to you organically are fabulous because they've found you on their own, and they've found you without you having to pay for advertising.

SEO is one of our favorite client services. We love, love, LOVE seeing business climb the ranks of search results.

Along with optimizing all the pieces of you site, content is king. Posting regular, valuable content will help boost your position in the search results.

We offer a range of SEO services from audits of your current setup to basic SEO tool connection to full SEO packages.

SEO is an ongoing process. It can take a while to see results, but we promise: the work is well worth it.

Get in touch to see what we can do to help people find your business!

08/09/2022

Whether you're looking for web design, help with SEO, platform management, content creation, or just some brainstorming and strategy help, we've got lots of options to meet your needs.

We work with businesses of all shapes and sizes - let us know how we can take some stress off your plate!

29/08/2022

You've probably heard it 100 times:

Using keywords in your site and social content is good SEO practice.

But what keywords should you use?

Google Analytics and Google Search Console allow you to see so many metrics - including what words people type in the search box to find you in their search results.

Swipe through for more details, and drop us a note if you'd like more info about how to get everything set up and working.

26/08/2022

You've got the website. You love the look. And a few people you know visit it now and then. But what's next?

Get it optimized so search engines can find you!!! You want all those Google-users to see you on the list of search results, right?!?

One of our biggest recommendations related to SEO? Set up these three tracking tools:

1. connect your site to Google Analytics
2. set up goals in Google Analytics
3. connect your site to Google Search Console

Then...get to work optimizing things like header tags, alt tags, keywords, site speed.

SEO is one of our favorite client services. We love, love, LOVE seeing business climb the ranks of search results.

Clients that come to you organically via search are fabulous because they've found you on their own, and they've found you without you having to pay for advertising.

We offer a range of SEO services from audits of your current setup to basic SEO tool connection to full SEO packages.

Get in touch to see what we can do to help people find your business!

23/08/2022

At Optimum Funnels, we want to help you grow your business online. But how do we do that? Here’s our process! We strategize, create and optimize.

We get to know you and your current set ups, create what’s right for you to build engagement and optimize your new or current set up, monitoring performance and progress, adjusting as needed.

Get in touch today to see how our process can help you!

08/08/2022

Looking to add some optimization to your website?

Keep this checklist handy when creating and updating webpages and blog posts.

Swipe through to get more detail on header tags, image alt tags, title tags and meta descriptions.

Of course, there's definitely more to SEO. But...this is a fantastic starting point.

Let us know if you have questions or if you'd like us to take a look at your site!

29/07/2022

A slow loading site is frustrating.

And when it comes to SEO and page ranking, site speed makes a difference.

In our work with SEO clients and site buildouts, one of things we're always sure to check/optimize is image file size. Here's the deal:

If at all possible, use JPG image files on your site. These files are much smaller than PNG files and load much faster.

So what are the exceptions? When might you need to use PNG files? If you need a transparent background.

Our recommendation when using PNG files: compress the files! You can do this via a checkbox in Canva (Pro version only, on the download dropdown options) or via sites like compresspng.com.

Looking for other ways to improve your SEO? Get in touch!

27/07/2022

Does it ever feel like you're too late to the game? Do you find yourself saying, "Wow. I really wish I'd done that sooner..."?

Here's your reminder that you can start now. Today. Set new goals. Dream new dreams. Now is the time. 💫

Maybe starting looks like small steps: a brainstorm, a list, an idea chart or mind map. Maybe it looks like a conversation with a friend over a cup of coffee. Maybe it looks like a message to Optimum Funnels. 😊

We're here to help with ideas, brainstorms, goal setting, business building. Seriously though, send us a DM, and let's chat!

26/07/2022

Kajabi is one of our very favorite platforms. It has so much to offer, especially if you're selling courses or if you have a membership or coaching program.

Whether you're just getting started with Kajabi or you've been using it for years, we can help you with website and sales funnel development, membership buildouts, email campaigns, podcasts (new and/or migrations), and more.

We also love customizing sites and checkout pages with things like radio buttons, images on order bumps, forms connected to ticket purchases - a little extra coding can lead to amazing things!

Get in touch today to learn more about our services! We'd love to chat.

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