Sierra Dawn Design Co.

Sierra Dawn Design Co. BFA: Photography

Brand Design & Direction for the sustainable, natural, and adventurous
Crafting strategic nature-inspired brands for small businesses, farms, makers, and creatives across Appalachia.

Last fall I got to work with to create this really fun and colorful brand. Scroll through to see more of the thought be...
01/27/2026

Last fall I got to work with to create this really fun and colorful brand. Scroll through to see more of the thought behind the logo. The Hub also hosts the Swannanoa Farmers Market so I’ll be sharing that brand soon as well!

Had the honor of making this cute little guest book for my friend’s wedding! Each illustration represents something spec...
12/22/2025

Had the honor of making this cute little guest book for my friend’s wedding! Each illustration represents something special to their relationship 💚💚💚 I’ve never made a hardcover book like this, but I was pretty happy (relieved) by the outcome and now I want to make more!

They filled it full of polaroids and sweet messages from guests.

Yall! I have so much work to share and a bit more time to do because I just broke through a huge branding push at my new...
09/10/2025

Yall! I have so much work to share and a bit more time to do because I just broke through a huge branding push at my new ✨day job✨ at This was my first time ever presenting a brand to a board for approval and it went so well!

I’ll share more about that soon, but for now I wanna talk about how awesome this honey label turned out for + because what?! 😍✨ when Taylor first shared this idea for the clear snail, I wasn’t sure we could even pull it off but it looks amazing and I’m so proud of it. I love collaborating with my friends and I still can’t really believe any of this is my job.

Added some random summer pics for vibes. Hope you all are well 💕

Because I want to feel like my work is honest, like I can throw myself behind a project that is real and important. I wa...
07/31/2025

Because I want to feel like my work is honest, like I can throw myself behind a project that is real and important. I want to be inspired to give it my all. 

These are the industries where I spend most of my money. They are activities I enjoy doing and products I consume. Because of this, I know how to brand them, define the target audience, and how to ensure connection.

I’ve worked with farmers, artisans and makers, musicians, bee keepers, conservation teams, and more. Most businesses I work with are either solo-preneurs or small teams who have been in business for a few years.

Address

Asheville, NC

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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My Story

I’m an artist specializing in graphic design, illustration, and photography. After ten years working in the creative industry, I found branding to be the best fit for my skillset, so this year I decided to start my own company. The biggest reward so far has been watching my clients’ confidence increase as they see their business in a new light through my work. I’m looking to guide clients who want to invest in customer experience, but need help telling the story of their brand.