Be LUX

Be LUX An exciting new Tech startup with an A.I. driven software platform that provides Lifestyle, Property, and concierge management services.

We’re excited to announce that our Founder & CEO, Waldron 🇱🇷 + 🇺🇸 -> 🌍, will be speaking at the 2026 National Concierge ...
04/07/2026

We’re excited to announce that our Founder & CEO, Waldron 🇱🇷 + 🇺🇸 -> 🌍, will be speaking at the 2026 National Concierge Association annual Conference this August in Charleston 🎤

This session will focus on how AI is already transforming concierge and hospitality operations—moving beyond hype into real-world application.

At BE LUX, we believe the future of service is powered by technology and people—working together to create smarter, more seamless experiences.

Looking forward to sharing insights, use cases, and what’s next for the industry.

recruiting ai artificalintelligence innovation technology

03/27/2026

We’ve Been thinking a lot about the kind of company we’re building.

This piece from really resonated:

Technology should make systems more fair, not just more efficient.

At BE LUX, we’re being intentional about:
• fairness
• inclusion
• better incentives

Still building — but focused on doing it the right way.

03/24/2026

After breaking down my own gig earnings (where ~75% went to fees), I realized I needed to share more context.

I’ve been building in this space for over 10 years.

This isn’t new for me — this is something I’ve invested real time, energy, and belief into.

Now that I’m also working inside the gig economy, I’m seeing the reality from both sides.

That’s why this conversation matters.

More coming soon.

03/20/2026

75% gone.

From ~$90K in earnings…
I kept about $22K.

This is my actual 1099 summary.

This isn’t just me — this is happening to millions of gig workers.

This is why we’re building BE LUX.

Something has to change.

03/20/2026

Just dropped a blog post on my personal page and on YouTube Channel

The Gig Economy Reality — from a Founder’s perspective

I’ve been building in this space for years…
but recently after reviewing my own driver earnings, I had to take a deeper look.

The financial model behind the gig economy isn’t what most people think.

I also recorded a video breaking this down further — more coming soon.

🔗 Link in bio & YouTube channel

Innovation

Our Founder Waldron McCritty was Honored to be recognized as Endorsed Partner of the Year with the NCA At-Large Chapter...
03/20/2026

Our Founder Waldron McCritty was Honored to be recognized as Endorsed Partner of the Year with the NCA At-Large Chapter for 2026.

Even more special to be alongside such an incredible group of winners.

Proud of the journey—and excited for what’s ahead.

Let’s keep building

03/16/2026

Great afternoon at

Attended a fascinating seminar at the Digital Economy Lab discussing how AI is transforming productivity and the future of work.

One thing is clear: the future isn’t AI replacing humans — it’s AI augmenting human capability.

That’s exactly the vision behind BE LUX, where we’re building AI systems designed to empower workers and transform service industries like hospitality and the gig economy.

Excited to continue learning, building, and collaborating with this incredible community.

The future of work is being built right now.

innovation technology

03/16/2026

Amazing night at AutoVino celebrating Women’s History Month 🙌

So many inspiring women founders, creatives, and entrepreneurs in one room — great conversations, great energy, and an incredible venue surrounded by vintage and exotic cars.

Huge thanks to Cassandra McClure & Clean Living Magazine for hosting such a beautiful event.

I’m excited to keep working with the team at AutoVino and looking forward to organizing more events here soon.

The Bay Area has an incredible community of builders and innovators — nights like this remind you why.





03/16/2026

Great time attending The Digital Frontier Summit at UC Berkeley this week.

Amazing discussions on:

• Stablecoins & programmable finance
• Tokenization of real-world assets
• AI agents + crypto rails
• The future of digital economies

Connected with some incredible founders, builders, and investors shaping the next generation of blockchain infrastructure.

Grateful for the insights and new relationships.

The future of tokenized capital and AI-powered markets is closer than we think.

Berkeley

02/17/2026

🚀 We’re going to ETHDenver 2026

This will be our first crypto conference — and our first time presenting Bold Inc’s tokenization platform on a major Web3 stage.

Excited to connect, learn, and share what we’re building around the future of work, money, and real-world assets.

Denver, here we come.

❤️ This Valentine’s Day, BE LUX has you covered. ❤️Whether you’re a customer looking to send something special—or a loca...
02/14/2026

❤️ This Valentine’s Day, BE LUX has you covered. ❤️

Whether you’re a customer looking to send something special—or a local vendor creating unforgettable gifts—BE LUX is here to make the delivery seamless.

For our clients:
We handle flowers, chocolates, desserts, and curated gifts with care, precision, and white-glove service—so you can focus on the moment.

For our vendors:
If you’re a local business seeking reliable delivery, fulfillment, or concierge support, we’d love to connect and explore partnership opportunities.

📩 Message us to place an order or to partner with BE LUX.
Let’s create memorable moments together.


LocalVendors DeliveryPartners

Happy Valentine’s Day! ❤️From flowers to something unforgettable, BE LUX delivers the moment—thoughtfully, seamlessly, a...
02/14/2026

Happy Valentine’s Day! ❤️

From flowers to something unforgettable, BE LUX delivers the moment—thoughtfully, seamlessly, and with care.

Because it’s never just a delivery…
it’s the experience. 🌹🧸

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Atlanta, GA

Telephone

+14705882589

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