04/10/2024
6 benefits of YouTube Ads that you can’t ignore! 😱
📍1. YouTube advertising is cost-effective
If you’re familiar with PPC advertising, you know that it’s an extremely cost-effective strategy. If you’re not familiar with PPC, it’s easy to understand why it’s lucrative — you only pay when someone clicks your ad.
Not only that, but you choose exactly how much you’re willing to pay when someone clicks.
These two characteristics mean that you’ll never over-spend on PPC ads and you never waste money on advertising space.
📍2. YouTube advertising is highly targeted
You can target your audience by:
Demographics: Target users based on factors like location, age, gender, parental status, and more.
Topics: Reach audiences based on topics of interest.
Customer Match: Using first-party online and offline data, you’ll be able to re-engage with customers who have shown interest in your company in the past.
Similar Audiences: Similar Audience targeting allows you to use Customer Match data to target users that are similar to those who typically show interest in your ads.
Video remarketing: Target users who have interacted with your videos or YouTube ads in the past.
Affinity audience: Target your affinity audience, which includes users who have a strong interest in topics related to your business.
Custom affinity audience: Target users in an even more granular way with custom affinity audiences that allow you to target a group of users with an extremely specific set of interests relating to your brand.
In-market audience: Target your in-market audience by advertising to those who are currently searching for products or services that you offer.
Life events: Target users based on life events that they’ve recently experienced. Life events include milestones like moving, getting married, or having a child.
📍3. YouTube advertising with video helps you connect with your audience
Do you feel more connected with a brand after watching a commercial or seeing an insert in your local paper?
Most would say they felt more connected after watching a commercial since they get to see a brand in action. They get to connect with the faces that represent the brand, better understand their attitude as a company, and see how a product or service works.
Not only that, but YouTube video ads allow you to truly connect with your audience by turning the camera on yourself.
Keep in mind, there are a variety of YouTube ad formats to choose from, from YouTube Shorts ads to bumper ads and more, but when you do it right, you can successfully connect with your audience using each format.
📍4. YouTube advertising metrics are easy to measure
If you don’t measure the success of any marketing campaign, you’re wasting your time running it. Without knowing how a campaign performs, you won’t have insight into how you could improve.
That said, it’s crucial that you analyze your YouTube advertising campaign — and the platform makes it easy to do so.
📍5. YouTube advertising provides fast results
Since YouTube has over 2 billion monthly users, it’s easy to understand why you’ll see such fast results.
Getting your ads in front of more people means you’ll get more ad clicks, website traffic, and sales over time.
With the incredible user base that YouTube has developed, it makes for a fantastic advertising platform where you’ll see results quickly.
For example, it will take you much longer to see results if you only send emails to 10 subscribers. That means only 10 users see your advertisement. Of course, email subscriber lists typically have far more than 10 subscribers — making email a great marketing strategy.
However, with such a huge pool of users, YouTube guarantees fast results since a large audience means more users interested in your brand.
And speaking of large audiences…
📍6. YouTube advertising puts you in front of billions
Consider the difference in passing out flyers to passers-by at your local storefront in a small town. You might be lucky to hand out 20 flyers in an afternoon — simply because there aren’t a lot of people that pass your store.
YouTube creates an opportunity for small businesses and enterprise businesses alike to reach more interested users than ever before — simply because it offers such a giant user base. (More than 2 billion users, to be exact).
Even if you choose to specifically target an audience, you’ll still get your ads in front of more people than you would with other methods — unless you have 2 billion email subscribers or 2 billion followers on Facebook (where you also run ads).
With that said, if you're looking to get more leads for you business, YouTube Ads is a great tool to do that. Connect with us and we'll set up a proven lead generation system for your business using YouTube Ads.
