06/17/2026
I went quiet for a while.
Life started life-ing. The kind where you’re technically still working, still delivering and showing up for clients… but the version of me that used to love posting here kind of checked out. I just didn’t have anything to say that felt worth your time.
I kept waiting to feel ready to have something polished to share, a big reveal, and I finally remembered that that’s not what I ever wanted to share in the first place.
Building out loud isn’t about having it figured out but about building Brand Binge in real time and letting you watch. The decisions and the pivots, the slow seasons, the things nobody talks about on their main feed. That’s what I started doing several months ago and then stopped. And that’s what I want to pick back up.
So here’s where we actually are: Second Helpings launched. The blog is live. I’ve been doing some of the less glamorous worker, running an agency, which doesn’t make for good content on its own, but makes the whole thing run. I’ve been sitting with some bigger questions about what this business is becoming, who it’s for, and what I want to build next. Confronting if I want to stay where I’m at, and who I serve or do I want to pivot, grow bigger ( my own definition of bigger not mega agency big), or niche completely.