ProRelevant Marketing Solutions

ProRelevant Marketing Solutions ProRelevant - Developer of MarketSim, Marketing ROI Proved This allows them to deliver more sales, profit, and brand equity for every dollar of marketing spend.

We help clients identify and connect each marketing dollar spent to its impact on generating incremental sales and ROI. Our clients are recognizable brands, such as AT&T and Aflac, to help them make better marketing decisions so they can deliver the right message, to the right target, using the right channel, with the right timing. We do this by building a Marketing Machine made up of data collect

ion, analytics using Machine Learning and AI, and operations consulting. We make certain the recommendations can be fully executed to realize the full potential of the marketing budget, through our deep understanding of consumer and market behavior

Critical to a successful project is to work collaboratively with your team to make certain the project is done on time strictly following their requirements yet keeping the impact on their team to a minimum. We follow a rigorous proprietary data framework to ensure their data is accurate, complete, and timely. To get full buy-in from the organization we hold in-depth stakeholder interviews to capture their needs and concerns. Lastly, before we deliver results and recommendations we make certain they are fully vetted through ongoing contact with key stakeholders. Our team is made up of leaders in the industry with strong business, market research, and analytics background. Professor Pulak Ghosh, professor of data analytics at IIMB (Bangalore, India) helps us to stay on top of all leading analytic methods. Our founder has written four books on the topic and is nearing completion on his fifth. Across the entire management team, we have direct experience with critical marketing business challenges across almost every industry in the US and abroad. We take a strategic view so that senior marketers can make decisions with confidence to advance the business in the short and long term.

🎥 AI Skills Marketers Want Most – Final Video in Our Series!In the last video of our 3-part series on AI and marketing, ...
07/23/2025

🎥 AI Skills Marketers Want Most – Final Video in Our Series!

In the last video of our 3-part series on AI and marketing, we explore what marketers are most eager to learn next.
Top picks?
✅ Detecting bias in AI tools
✅ Predictive analytics for growth
✅ Hyper-personalized content
✅ Governance, ethics & transparency
We’re at a pivotal moment in marketing, and AI is leading the charge. At ProRelevant, we help brands level up with both generative and analytic AI.
Check out our latest product: prorelevant.com/ai-customer-lens

aiCustomerLens™ Faster, Deeper and Cheaper AI-Powered Market Insights in a Fully Private Ecosystem Download Brochure Deep Consumer Insights Build Specific Personas Based on Your Business and Marketing Requirement Run Synthetic Focus Groups & Build Digital Twins Accelerate Product Launch Cycles Pre...

🧠 Are marketers really using AI effectively?In our recent AI Skills Assessment survey, marketers said:➡️ 88% use AI for ...
07/16/2025

🧠 Are marketers really using AI effectively?
In our recent AI Skills Assessment survey, marketers said:
➡️ 88% use AI for segmentation
➡️ Content creation scored 4.2/5 in skill level
➡️ Personas and strategy are thriving

⚠️ But AI governance is lagging behind—and needs serious attention
Check out this 3-minute video update from Guy Powell, host of The Backstory on Marketing and AI.
📺 Watch here: https://youtu.be/HWlSAuNtwD0
📊 Learn how you compare to others in the industry.

In part 2 of our AI Marketing Skills series, Guy Powell shares key findings from our latest survey:✅ 88% of marketers are using AI for segmentation✍️ Content...

Human connection may be your best AI strategy.Casey from Ringmaster.com explains why.Watch: https://www.youtube.com/watc...
07/14/2025

Human connection may be your best AI strategy.
Casey from Ringmaster.com explains why.
Watch: https://www.youtube.com/watch?v=Xbz5mJ5VWzM

Discover why human connection may be the most powerful tool in the age of AI and marketing. In this episode of The Backstory on Marketing and AI, we explore ...

07/08/2025

AI is here. Are marketers ready? 🧠📊 Survey says…

We recently ran an AI Skills Self Assessment survey among 100+ marketers to gauge readiness for the AI-powered future. Here’s what we found.

✅ 61% say they’re at an intermediate AI skill level with 10% self-identifying as advanced
✅ ChatGPT dominates usage at 68%
✅ Top tools include Gemini, Claude, and Perplexity
This tells us: marketers are diving in, but most are still finding their footing.
📊 Want to see where you stack up?
🧠 Curious how your team compares?
To find out more, stay tuned for the next post in this series.
🔗 And if you’d like to learn more about our strategic AI and MR offerings, visit:

06/25/2025

📣 Want to know how your AI marketing skills stack up?

Take our quick AI Marketing Skills Survey and get personalized insights on where you shine—and where to grow. PLUS, you’ll be entered to win a $100 gift card just for participating!

🕒 Takes less than 3 minutes
🎁 $100 gift card giveaway
📊 Find out how ready you are for AI-driven marketing

Take the survey now 👉 :

https://survey.alchemer.com/s3/8361844/AI-Skills-Assessment-for-Marketers

Tag a marketer friend who needs this!

AI Skills Assessment for Marketers.

AI and marketing insights that scale. Learn more from Opus Intelligence: https://opusintelligence.comClick here to view ...
04/15/2025

AI and marketing insights that scale. Learn more from Opus Intelligence: https://opusintelligence.com
Click here to view the video: https://youtu.be/FGTzOf8nWYY

Explore how AI-enabled market research is transforming the art and science of marketing in this episode of The Backstory on Marketing and AI. This conversati...

🚀 Exploring AI's Impact Post-COVIDCheck out the first episode of INK & INSIGHT where experts discuss how AI is reshaping...
04/14/2025

🚀 Exploring AI's Impact Post-COVID

Check out the first episode of INK & INSIGHT where experts discuss how AI is reshaping our world in the wake of the pandemic. From revolutionizing healthcare to transforming education, discover the opportunities and challenges that lie ahead.

🎥 Watch now: https://www.youtube.com/watch?v=g8K78-NIH-U

Welcome to Ink and Insight, where thought-provoking conversations meet powerful storytelling. In this debut episode, host John Solider sits down with renowne...

Was the Shroud of Turin really debunked—or was the science flawed? Watch this powerful interview.👉 Click here to view th...
04/06/2025

Was the Shroud of Turin really debunked—or was the science flawed? Watch this powerful interview.
👉 Click here to view the video:

In this compelling episode of The Backstory on the Shroud of Turin, host Guy Powell speaks with Australian journalist and author William West, who shares his...

03/31/2025

Nick Kraus shares how AI is reshaping marketing. Kraus Marketing: KrausGroupMarketing.com
Click here to view the video: https://youtu.be/f8ZXbb1Sej0

Upton Rand of Gay Men’s Field Guide shares how AI fuels his marketing. gaymensfieldguide.comhttps://youtu.be/Y_awNjiuKH0
03/24/2025

Upton Rand of Gay Men’s Field Guide shares how AI fuels his marketing. gaymensfieldguide.com

https://youtu.be/Y_awNjiuKH0

In this insightful episode of The Backstory on Marketing and AI, Guy Powell interviews Upton Rand—author, adventurer, and founder of Gay Men's Field Guide. U...

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