Kelly Duggan Design

05/07/2022

I spend most of my time helping R+ dog trainers with their branding and social media content, but I'm grateful to still do some city planning consulting.

One of my current projects for the City of Johnson City is the re-write of the Tree Streets Conservation District's design guidelines.

I had so much fun creating this logo, which is based off one of the lovely Queen Anne homes in the district.

17/06/2022

Some of my favorites I've done for , one of my oldest and most cherished clients.

Kate creates a weekly blog post packed full of educational and inspirational written content. I go in and create visuals like these as weekly "micro-content," which are essentially little nuggets to make sure the main points shine through.

We really are the best team.

14/06/2022

The design geek in me is perhaps a bit too excited about organizing my work in this tidy little isometric grid, but enough about that!

When I started Kelly Duggan Design, the goal was to do strictly web design.

As my business has grown, it's become clearer and clearer that what many of my clients want most is help with their social content.

Everything from content strategy to template creation and caption writing to hashtag research helps them do what they do best: help dogs and their people.

This week, I'll be sharing little collections like this one for the podcast that my clients and I have worked together to create.

Strategy, consistency, quality visuals and free first-rate info about force-free methods: this is how you grow your business and help more dogs.

06/06/2022

Monday vibes.

02/06/2022

Dog trainers: Take your own advice!

It can feel defeating to take a stab at posting regularly on your social platforms and not see results immediately.

The same way it can be frustrating for your clients who expect to be able to sit at a cafe with their reactive dog after a couple sessions.

Remember what you would tell them:

This stuff works.

But like most things worth doing, consistency, patience and trusting the process are how you get results.

01/06/2022

Don’t believe the myths!

One of the biggest mistakes you can make when addressing your dog's alone-time distress is to subscribe to the myths that are rampant in popular culture.

Why?

There are 2 main reasons.

1. They take your eye off the ball and create one more detour in your path to the solution that creates lasting behaviour change.

2. They are often detrimental to the relationship you have with your dog. The examples listed here are utter nonsense. Don't waste your time going down these rabbit holes; they'll only derail you from the finish line.

31/05/2022

Super proud of this podcast art for my long-time client and fellow Louisianian, Jackie at Believe in Your Dog.

But enough about me! This podcast is going to be a game-changer for guardians of separation anxiety dogs. Jackie's primary goal is to provide free support for SA guardians so that they are able to tackle training on their own. She'll be sharing it all as a service to these sensitive dogs and their people.

Mark your calendars; it launches tomorrow!!!

My intro episode launches tomorrow.

Putting yourself out there is a bit scary but I’ve had plenty of practice here on social media and maybe that’s easing the nerves a bit.

More than anything, my goal is to get as much free and accurate content out to folks who live with separation anxiety but do not have the privilege of being able to work with a trainer, utilize daycare/sitters, buy cameras, etc.

I hope for this endeavor to help me play my part in anti-capitalism. I have to charge for my services to survive, but I also have the bandwidth to pump out useful, free content.

A big thank you to Kelly Duggan Design for this lovely cover art. Kelly is a gift. 🎁

I hope you will join me!

30/05/2022

I am so delighted to introduce Ally, a new member of the Kelly Duggan Design team! Ally is a Graphic Designer and Photographer from New Orleans, LA who has over 15 years' experience creating innovative print, digital, and social media material for a diverse range of clients.

Bringing Ally onboard means that we will have faster turn-around time and more diverse offerings are to come! The more we can make R+ trainers shine, the more dogs we can protect from painful and scary training methods.

Join me in welcoming her!

15/05/2022

Scenes from my work desk.

27/04/2022

This one always baffles me!

Clients routinely apologize for not being “creative enough” to design their own site or logo.

It reminds me so much of when clients would apologize for not understanding learning theory back when I was a pro dog trainer.

That’s what professionals are for, in the design space and in the dog space (and pretty much every other space!).

            

20/04/2022

A strong brand strategy is the foundation for a successful business. Without a clear and consistent identity, your content can feel disjointed and your message can be lost.

Your ideal client is looking for solutions to their problems. But more importantly, they are looking for connection. They are looking for a guide whose core values, mission and personality feels like home.

Finding your brand heart is the first step I take my branding clients through. Here are the elements we work though. We have more detailed worksheets to dig deeper, but this is a great starting point to get you thinking about your own brand heart.

18/04/2022

I'm embarrassed to say how recently I learned this! If you have a dog who panics when you leave, this is a must-read.

Let me let you in on a little secret.

Using food in separation anxiety training is keeping you stuck. And this is coming from a trainer who is unapologetic about doling out snacks, and lots of them!

Food is one of the easiest and most efficient forms of reinforcement in a force-free trainer's toolbox. But it is fraught with problems when it comes to separation anxiety training.

Read the blog post to learn more: https://alpinedogs.ca/2022/04/why-using-food-in-separation-anxiety-training-is-keeping-you-stuck/