Blooming Design Co. (2026)

05/08/2020

Favicons (or browser icons) are a super easy way to showcase your cohesive branding and build trust on your website. This tutorial will show you how to easily create one, even from just text!

Whether you have branding or not, you should have a favicon. And this will help.

Start here: favicon.io

11/06/2020

📲 COMING SOON: Instagram Templates
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Built to bring cohesiveness between your website and feed, this set matches the Squarespace 7.0 template Chicory.
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These might be for you if...
✅ you open Canva and stare at a blank square
✅ you’re sick of using Canva’s templates and looking like everyone else
✅ you have the Chicory website template and want to create a cohesive brand experience across all platforms
✅ you’re ready for a curated feed
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You’ll be able to purchase...
— posts only
— stories only
— or both in a bundle (best value! 🎉)
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Stay tuned for more info! And tell me, do you use branded templates for quick content creation?
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@ Bloomington, Illinois

28/05/2020

Which button are you more drawn to?
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Even a tweak "as small as" your button design can MASSIVELY impact your conversion rates.
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These two buttons are technically the same color, but I'm sure you'd rather click the second one for several reasons:
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1. HIGH CONTRAST
The all red background provides a higher contrast against the light pink background, so your eye naturally goes towards that bold color block first.
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2. STRONG LANGUAGE
With the second button, we know exactly what will happen when we click. People are always more likely to click when they know what to expect next.
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3. DEPTH
The shadow under the button further reinforces in your brain that it's a clickable element.
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Make sure the buttons on your website stand out and have a clear message, so visitors are never confused on where to go or what will happen next. When they get confused, you lose the sale.
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11/05/2020

You're ready to DIY your website, but you're scared it's going to look... well, DIY'd. And what exactly goes on a website anyway?
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We know it's tough out there, which is why we want to give you the tools you need to launch a beautiful yet effective website. (that's affordable too!)
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When you purchase a pre-built website (like Billy), you receive a professionally designed site already built for you. You also receive a few short guides that will teach you how to use your site, help you replace the content with your own, and tweak the colors + fonts to match your beautiful brand.
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THE BILLY BONUS: CONTENT + COPYWRITING PROMPTS
Never wonder 'what should go where' again. Billy has been approved by a StoryBrand Certified Guide to support you in copywriting and website layout. Simply follow the prompts and layout of the website to create an impactful online home that sells in your sleep.
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So, a little recap here:
✅ a professionally designed website
✅ easy guides to help you customize
✅ copy + content prompts
✅ no breaking the bank
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Are you ready for this launch or what?!
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09/05/2020

Spending your Saturday working on your side hustle or backend of your biz?
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Today on the blog you'll find one power-packed resource with everything we've covered over the last few weeks to help you land more clients with your services PDF.
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Info like...
✔️ Why a services guide is beneficial for you AND your clients
✔️ The exact content that goes inside
✔️ How to implement it on your Squarespace site
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Check it out and get started booking more clients! Questions? Drop 'em here👇

06/05/2020

Ready to launch the beautiful site your brand deserves? Billy's the newest pre-built website launching later this month!
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After purchase, you'll receive access to your new website and find these pages already built for you:
❁ Home - to quickly capture your ideal client's attention with your message
❁ About - to build trust and tell your story
❁ Podcast - to host your podcast & display show notes
❁ Shop - to sell your products (whether physical, digital, OR service-based) & make you money
❁ Blog - to nurture and educate your audience
❁ Book Now - to land the client every time
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But don't stop there! Since the site is already styled, it's easy to add other pages to show off your brand's unique personality.
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Learn more about how a pre-built website could be just what your brand needs to get online!
- watch our stories highlight "pre-built"
- visit the Shoppe via link in bio (+ the FAQs!)
- drop your questions here 👇
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04/05/2020

Announcing the newest pre-built website that could totally change the game for your brand: Billy! ☀️

This professionally-designed website is for:
💼 multi-faceted entrepreneurs
🎙 podcast hosts and bloggers
🛍 anyone selling online
💻 the non-copywriters who need a little help knowing what goes where (more on that soon!)

This pre-built website template will be going LIVE in the shoppe this month. Trust me when I say, you're not going to want to miss this one! @ Bloomington, Illinois

29/04/2020

Have a list of incredible services you offer, but don't want to throw every last detail on your website, overhwleming your potential clients?⠀
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Yesterday we talked about WHY you should create a downloadable services guide, and now we're ready to talk about what goes inside:
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1. A COVER PAGE
This may seem unecessary, but it's that professional touch that can leave a lasting impression. We want a pretty cover page with your branding (logo, colors, maybe your slogan) and a title, for brand awareness purposes and also to let people know what they're about to read.
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2 - A WELCOME / INTRO
Again, this is for brand awareness, but it can also serve as a place to communicate your brand messaging. Briefly introduce your brand and tell people who they'll become once they book the services you're about to list. (But be sure to keep it short!)
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3 - YOUR SERVICES
THIS is where you can go hard on the details and content. People are clearly interested in your services and want to know specifics, so let's give it to 'em. List your prices, what your packages include, timeline (if applicable), etc.
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4 - CONTACT INFO
Tell people how they can easily get in contact with you if they have any specific questions. Link any social accounts you have as well!
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5 - CALL TO ACTION
This is where you make booking a breeze after they've just read about your incredible services. Make your PDF interactive and add a button that takes them straight to your booking site. This can go on the same page as your contact info as a final page.
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✨ BONUS - TESTIMONIALS
You have their attention, so why not sprinkle in a few SHORT testimonials to increase your social proof? Did I mention they should be SHORT?
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Any questions about pricing / service guides? Drop them below! @ Bloomington, Illinois

23/04/2020

3 WAYS TO IMPLEMENT A CRM ON YOUR WEBSITE
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CRM = Customer Relationship Management.
These incredible softwares help you manage relationships with your customers (duh 😂) by streamlining processes and creating a professional experience from start to finish.
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CRMs I’d personally recommend are Dubsado (what I use) and Honeybook, which is a great one for wedding professionals.
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Not only are CRMs extremely useful, but you can integrate them directly on your website in multiple ways:
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1 - INQUIRY FORMS
If you have a CRM, you should be embedding intake forms on your contact/booking page. When someone submits this form, it automatically sends the info to your CRM, creates a new lead, and adds any other submitted info to their profile.
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This takes out receiving the inquiry by email, then heading to your CRM to manually input the new info yourself. (And this is important for workflows too! But we'll get there...)
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2 - SCHEDULE A CALL
If you always have a discovery call option available for new inquiries, save time by embedding that scheduler directly on your website! Allow people to pick a time to chat whenever works for them.
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This takes out unnecessary steps of the process and reduces the number of clicks needed to book—which is always what we want!
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3 - CLIENT PORTAL
Most CRMs have some sort of online portal where clients can see their contract, forms they’ve filled out, access new forms, and make payments. Add a button on your site that takes them directly to their portal login.
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This ups your professionalism (“client portal” sounds like a pretty exclusive experience!) and gives your clients 24/7 access to all this info.
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Do you use a CRM? And is it implemented on your website?
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22/04/2020

4 WEBSITE MISTAKES FOR WEDDING PROFESSIONALS TO AVOID (w/ fixes!)
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🦸‍♀️ You set yourself apart by talking about YOU.
I know it says yourbusiness.com and has your logo up top… but your website is not about you. It’s all about your potential buyer. You want THEM to be the hero of the story.
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FIX: Instead of talking about why you’re so great (which we already know you are), describe who they’ll become and the benefits they’ll reap after working with you.
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🚦 Not listing clear next steps.
A “call-to-action” is the button on every page that tells people what to do next. (“Book/buy now” or “inquire” or whatever action language you use to shift browsers to buyers) Don’t make people search for how to contact you / what next steps will look like.
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FIX: Add a CTA on at least every page, as well as one in your top navigation. Also include a little info on what the process looks like. (response times, how you’ll meet, etc)
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💰 Not listing your prices.
I’m passionate about being transparent with prices. I think this is especially important with weddings, where there’s usually a budget in place and brides already have a price range in mind. Trust me, future you will thank me for the time saved with this one.
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FIX: List your prices or at least a range (“starting at…”)
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🥵 Listing too MANY details
Okay, I know I just gave details to put on your website, but overwhelming visitors with too much information on your website is something you definitely want to avoid. Wedding planning is already stressful, so don’t stress potential buyers out with TMI on your website!
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FIX: Create a pretty PDF that has allll the details they could ever want. Packages, deliverables, timeline—oh my! This clears up your site and allows people to dig deeper if they’re truly interested. (Currently doing this for several of my wedding clients! 😉)
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Did these fixes help? Leave any wedding website questions below!👇

18/02/2020

NEW FAVORITE TOOL: Adobe Colors 🎨 ⠀
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Have trouble deciding on colors like we do? 🙋🏻‍♀️ Is color FOMO a thing?⠀
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Use this tool for your next project so you can select the perfect color palette and skip the forever-scrolling-through-Pinterest phase!⠀
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1. Head to color.adobe.com⠀
2. Select "Extract Theme" and upload your photo⠀
3. Scroll through 5 different “moods” OR drag the points around to manually choose the colors yourself⠀
4. Admire your beautiful new palette!⠀
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Which color scheme's your favorite? We’re all heart eyes for the muted one 😍⠀
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07/02/2020

"But my website can't be professional AND fun... can it?"⠀
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Short answer: HECK YES it can!⠀
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You want your online home to look professional, trustworthy, and make your business look amazing. But, you don't have to sacrifice your personality, style, and fun to make that happen!⠀
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I think Danielle's new site which 🎉 LAUNCHED TODAY!! 🎉 is the perfect embodiment of that. We kept her colors and style, but created a uniform look that'll have clients booking her in no time.⠀
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Go check out Danielle's new site at daniellekent.com and celebrate with us!⠀
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Blooming Design Co.

05/08/2020

11/06/2020

28/05/2020

11/05/2020

09/05/2020

06/05/2020

04/05/2020

29/04/2020

23/04/2020

22/04/2020

18/02/2020

07/02/2020

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