10/13/2026
Job Title: Business Development Representative (BDR) – Focused on Bitdefender in the MSP and Mid-Market and Enterprise clients.
Location: Remote
Department: Sales / Business Development
Employment Type: Full-time
Job Overview
We are seeking a high-energy, results-driven Business Development Representative (BDR) to accelerate our sales pipeline with a primary focus on positioning, selling, and upselling Bitdefender’s industry-leading cybersecurity solutions.
In this role, you will be the first point of contact for prospective B2B clients and existing accounts. You will identify new business opportunities, articulate the value of Bitdefender’s product portfolio (including endpoint protection, MDR, and cloud security), and identify cross-sell or upsell opportunities within our current customer base. This is a fast-paced role requiring a mix of cold outreach, technical curiosity, and consultative selling skills.
Key Responsibilities
Lead Generation & Outbound Prospecting: Identify and qualify new business opportunities through targeted cold calling, email campaigns, and LinkedIn networking.
Bitdefender Product Positioning: Articulate Bitdefender’s core value propositions, differentiating its multi-layered protection, EDR, and XDR capabilities from legacy competitors.
Upselling & Cross-selling: Analyze existing client accounts to identify gaps in their current security posture and pitch complementary Bitdefender add-ons, premium support, or tier upgrades.
Discovery & Qualification: Conduct deep-dive discovery calls with MSPs, IT managers, CISOs, and business owners to understand their security pain points and map them to Bitdefender solutions.
Pipeline Management: Schedule high-quality meetings and product demonstrations for Sales Engineers, ensuring a seamless handoff process.
CRM Hygiene: Maintain accurate, up-to-date records of all prospecting activities, lead statuses, and account notes within Autotask.
Required Qualifications & Skills
Experience: 1–3 years of experience in sales development, inside sales, or account management, preferably within the SaaS, IT, or cybersecurity industries. Working Knowledge of how MSPs operate and purchase is a plus.
Cybersecurity Familiarity: Foundational knowledge of endpoint security, antivirus solutions, or cloud infrastructure. Direct experience selling or managing Bitdefender products is a massive plus.
Proven Upsell Track Record: Demonstrated ability to navigate existing customer accounts, identify expansion opportunities, and increase Average Order Value (AOV).
Communication Skills: Exceptional verbal and written communication skills with the ability to confidently pitch technical solutions to both technical and non-technical decision-makers.
Resilience & Drive: A hunter mentality with a proven track record of meeting or exceeding monthly quota targets (calls, emails, qualified leads).
What We Offer
Competitive base salary with an uncapped commission structure tied to qualified meetings and closed-won upsell revenue.
Comprehensive health, dental, and vision insurance.
Company matched 401k
Email [email protected] today!!
