Empac Design

08/20/2025

📉 Are you suddenly losing traffic to your website? Google might be taking your information and dropping it into an AI Overview instead. 💬

Google's new AI Overview feature has been taking up quite a bit of real estate in search results recently. According to Semrush, roughly 13% of search queries are triggering an overview with 88% of them being related to informational searches. With this in mind, it might be time to step up your content marketing game. Here's our take on what you can do starting today.

Seeing fewer clicks from Google? AI Overviews are summarizing answers. Here’s how to stay visible in SEO and ads with a few simple tweaks.

08/11/2025

🤔 Should your business start vibe coding? 🤔

This has been a hot topic (and debate) among designers and developers in the marketing and advertising circles. We think it's a great way to build a MVP... but maybe not a great idea if your vibes are touching payments and private information. Here's out take on vibe coding and how to use it safely.

Small teams are now shipping websites with AI prompts, also known as "vibe coding." Our take on it? Make sure you're looking out for a few pitfalls before shipping your next big idea. Here's what to look out for when vibe coding.

07/02/2025

🚀 New website alert! 🚀

We just launched a whole new design for Iyengar Plastic Surgery. It's been completely revamped with dozens of new pages that span across procedures, gallery, testimonials, and more.

Plus, we were able to shoot, edit, and launch a new introduction video for the practice. We're stoked with how everything turned out, and look forward to seeing how it'll perform over time.

Led by Dr. Rajiv Iyengar, a Yale-trained plastic surgeon with deep local roots, we provide compassionate care in cosmetic, reconstructive, and hand surgery in Puyallup and the South Puget Sound region.

03/14/2025

🤔 What are some quick ways to boost user engagement on your website? 🤔

We had the chance to contribute one idea in a recent article on the GoDaddy blog! Check it out over here:

Discover innovative website design strategies that transform your site and keep visitors engaged and interacting longer.

02/12/2025

🤖 AI is the future of design!..or is it? 🤖

We've put it to the test for quite some time now, and it's certainly a game changer. However, it can be dangerous relying on it to do everything for your business. Here's our thoughts on AI and the implications it has for design and marketing.

Artificial Intelligence (AI) is a radical tool that's redefining how we work and interact with technology. However, some businesses are falling into a trap where they're relying on AI for just about everything. Here's our stance on the role of AI in regards to web design, marketing, and content crea...

02/06/2025

🏈 Who's ready for the Big Game?! 🏈

It's a huge spectacle every year for the teams involved AND the big brands that throw millions of dollars at it. However, it doesn't have to be all about the big brands... there are some practical ways small brands and companies can cash in on the game day hype. Here are some ideas for you:

It's almost time for the game! All the snacks... all the drinks... and all the television ads that big brands hope will stick with you for the rest of the year. Even in between all the hoopla of the game and big brand moments, here are a few ways that smaller brands and companies can capture the hyp...

02/03/2025

💡 Are you still working with a static website? We have you covered! 💡

There are a couple ways you can bring a little bit of life to your website, and some of them can even be done as soon as today. Here are just a few features to consider for your next website enhancement.

There are a ton of businesses out there that still treat their website as a static billboard on the side of a freeway. Here a few innovative website features you can try out to dramatically improve how your customers engage with your business.

01/25/2025

📢 Calling out PNW based small to medium sized businesses! 📢

We recently launched our new content services! And with that, we're looking to feature a few businesses around the area on our blog.

🎉 This would include a few hours at your location taking photos and video that you can use for your website and marketing materials! 🎉

Interested? Fill out our form and let us know. We'll be in touch if we want to move forward with your business... with follow ups happening around mid to late February.

Submit here: https://emeraldpacific.typeform.com/smb-story-form

01/25/2025

📍 Local SEO is a great way to boost your rankings quickly! 📍

There are a few quick wins available to you as a small business owner when you start leveraging local SEO for your marketing. In fact, here are six things you can do quickly to get started.

Having an effective strategy for your local SEO can help boost your ranking significantly. From targeting local keywords to working with local influencers, here are six ways you can start improving your local SEO today.

01/23/2025

📢 Having a responsive website is essential at this point! 📢

We had the opportunity to contribute to an article on business.com about the importance of businesses having a responsive website, how it affects accessibility, and how it improves the customer experience overall. Check it out over here:

As consumers prefer smartphones over desktop computers, your site must be mobile responsive. Here's how to make your static site look good on all devices.